“Based in San Juan City, Empire International Merchandising Corporation is the largest character / brand licensing agency in Asia.
Among the characters / brands they hold the rights to include Assassin’s Creed, WWE, Sonic the Hedgehog, Pac-Man, Talking Tom and Friends, Supa Strikas, Robin Hood, The Jungle Book, Peter Pan, The Swan Princess, Zorro: The Chronicles, Valiant, Street Fighter V, Rockman X, and Kong: King of the Apes.
The reason for their rise is because they understand what works in Asia. They do brand promotion for their clients. One of their success stories include how a mall chain in Hong Kong launched their Beanlympics campaign, featuring Mr. Bean, ahead of the London Olympics. Empire also helped open a Mr. Bean coffee shop in Thailand, as well as a Charlie Chaplin restaurant in Malaysia. Closer back home, they got KFC Philippines to run a Plants vs. Zombies bucket meal promotion campaign. Another success story is when Emporium Mall and Malioboro Mall, both of them in Indonesia, ran a Shaun The Sheep-themed Back to School promotion. Empire also manages fashion and lifestyle brands.
Established in the 1980s, Empire International Merchandising Corporation has been around for more than 30 years now. When technological changes disrupt the market, they move fast to gain themselves the first-mover advantage.