Glossary

The most comprehensive list of business process outsourcing related terms and definition.

Lead Generation

Definition

Lead generation aims to get the attention of inbound, or outbound, prospective customers and turn them into leads – creating interest to avail a product or service. Lead generation mostly uses digital means and has been undergoing increasing changes in the past years to due the advancement of more sophisticated online systems.

Some examples of lead generators include live events, online content, online advertisements, email marketing, and social media. With the trend, the buying process has dramatically changed; thus, industries need to find new tactics to reach buyers and create clamor to entice them. With lead generation, enterprises focus on being found instead of finding customers through advertising and email blasts. Industries have now learned to build continuous relationships with customers.

Generating leads is essential in transitioning the buying journey of a site visitor to becoming a delighted customer. Lead generation is considered to be an inbound marketing strategy which involves a wide range of campaigns, strategies, and tactics, aiming for a significant number of attracted audience to be sales-qualified leads. As a visitor starts to show interest in your company’s product and service with the provision of valuable content, the conversion is more organic. Lead generation then stands as to what it is made to be: a natural way of initiating and warming up potential prospects of the business to be key buyers.

Outsource Accelerator provides you access to great lead generation experts that you can outsource from the Philippines starting from $6 per hour, where you can save up to 70% on staffing cost. We have over 3,000 articles, 200+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with outsourcing lead generation.

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