Typical outsourcing relationships are complex, ongoing, evolve with time, and have an unclear cost. These factors, plus others (developing country, ethical concerns, political uncertainty etc.) can easily discourage clients from taking the first step.
In contrast, a productised outsourcing service removes all of the complexity and uncertainty. It does this by offering a ‘distinct service, for a distinct price, with a distinct beginning and end period’. Plus the Superstore offers affordable pricing, easy purchase, and verified quality suppliers. A productised outsourcing service, is still an (outsourcing) service, but they are packaged slightly differently.