Outsourcing the digital marketing and content creation needs of your business is one of the best decisions you will ever make as a business owner. Hiring a third-party service provider not only allows you to focus on your own core competencies, but it would also save you time and costs by doing everything right the first time.
It is unquestionable that running a business takes a lot of your precious time. This is especially true when handling a small-to-medium sized enterprise or a start-up company. Whether it is digital or traditional marketing, much time is needed when it comes to this aspect of the business, and new entrepreneurs most often fall into the trap of doing everything on their own. When you decide to outsource your digital and content marketing needs, you will get to experience the many benefits that come with it. You will also be able to avoid the pain of having to solely shoulder the burden of trying to get your business in front of your target audience. Always remember that a professional team can do all that for you without you spending too much time and money.
Digital marketing is the trend nowadays. A business without a website is most of the time considered as a fly-by-night operation. Your company will be able to grow more and expand more than you expect by leveraging on this type of marketing strategy. When it comes to digital marketing, content is king. Having appropriate and powerful content for your websites will make your business look even more professional. The right content puts forward your company as something that people can trust. It is not only about what your products and services are but, more importantly, how you are able to present your company’s strengths to your potential clients and customers.
Of course, you can always choose to come up with your website’s content on your own. But if you are not trained or well-equipped to create articles, videos, or any other copies that are highly-persuasive and attention-grabbing, then you may have a hard time drawing consumers to patronize your business. Professional digital and content marketers spent years specializing their craft, and you will be surprised how it will go a long way for your company if you hire them to do what they have been focusing on achieving; and that is to strategically place your business in front of your target audience for maximum profitability.
Working with experts allows you to receive outside opinions or suggestions about your business that you may not be able to consider otherwise. Sometimes, when you are looking or working too close to something, it is quite hard to see a project’s flaws and inadequacies. Having a third-party perspective on everything lets you see even the blind spots. Certainly, all of the final decisions will still be yours as outsourcers can only give you suggestions. Outsourcing digital and content marketing also allow you to ensure that you get a proper return on your investments. Since you have paid a third-party to do the work for you, you know that you are entitled to achieve results after a specified amount of time. Doing the marketing on your own is a risk since you are uncertain when or how you will recover what you have spent. These are only some of the reasons why you should outsource digital marketing and content. The costs of hiring third-party experts are truly well worth it than having to go through the headaches and pains of marketing without guaranteed results.
Outsourcing suppliers utilise the best digital marketing and content tools on the market. Below are some of the core marketing tools, for the leaders in the field.
We outline some of the most commonly outsourced digital marketing and content roles. The Philippines now offers some of the best digital marketing expertise and can be at a fraction of the cost to ‘Western’ equivalents.
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The Source Superstore offers the widest range of productised outsourcing services. The Superstore offers incredible packages, supplied by some of the best companies in the industry and offer market-beating discounts.
The Source Superstore offers four pricing tiers for easy navigation and comparison. With the Superstore, you get a precise service, delivered within a distinct timeframe, for a clear price.
|Great starter packs||Deeper deliverables||Done-for-you packages||Advanced outsourcing insight|
|Save up to 30%||Save up to 35%||Serious savings||Comprehensive deliverables|
|Huge range of services||1 month OA support||1 month OA support||3 months OA support|
|Shop $199||Shop $599||Shop $1,299||Shop $5,999|
The Philippines is considered the ‘Swiss banking of outsourcing’. The country has been outsourcing longer than any other nation, so it has incredible expertise in the area, plus it has incredible cultural alignment with the ‘West’, a very young and well educated population, and English is a native language.
There are several different ways to get outsourced work done, and hiring a BPO company is just one of them. Another way to do it is to employ freelancers through an agency or directly hire an individual freelancer via his personal online site. These routes can be hard because you have to do a lot of research to find the best outsourcing websites and freelancers available.
However, there are also websites that make the search easier. Websites, such as Upwork, cater these individual and agency freelancers. These websites act as a marketplace that sign up individual and group freelancers all over the world. Companies who need to outsource portions of their operations can visit them and look for third-party service providers that could accomplish their requirements. Some of the most common outsourced jobs for individual freelancers are content writing, creative writing, product description and reviews, virtual assistance, and encoding.
If you want to work with an individual freelancer, then you can choose to do that. Working with an individual lets you have direct contact with the person when it comes to project development, project timeline, and payments. Workflow is easy with straightforward communications.
You can also choose to hire someone from an agency. Going this route means that you are given a contact person from the agency, and they will provide you with the staff that you need. Payments and complaints, if any, are coursed through the agency’s point person assigned to you.
The BPO company route may be slightly expensive than the other options, but you make up for those expenses with guaranteed returns. In BPO firms, you can be sure that you are working with highly-skilled professionals in their fields of expertise. Meanwhile, you are not certain about the skill level of your service provider when you hire a freelancer directly or via an agency.
Each outsourcing route has its own pros and cons, and so choosing the best option for your business depends entirely on the risk you are willing to take. The table below shows a comparison of these different outsourcing routes and some of their features.
|Verified Outsourcing Partner||✔||❌||❌||❌|
|Backup and Security||yes||varies||none||minimal|
|Trained and Skilled Professionals||guaranteed||varies||uncertain||uncertain|
Seat leasing and staff leasing are two other forms of outsourcing. However, they are quite different from the comprehensive outsourcing offered by BPO companies.
Seat leasing means renting a workspace or “seat” for a fixed sum each month where your employee can work on his tasks. The best seat leasing providers can offer you warm seat leasing or cold seat leasing options. Warm seat means that the space lender will also provide you with the staff that will fulfill your requirements. In cold seat, you have to find your own employee and rent the space only. Seat leasing would be ideal for startup companies that do not have that much capital to hire regular employees. It is a cost-effective way of getting some of your operational tasks done while you focus on running or promoting your business. The temporary nature of seat leasing is also an advantage since you get to further grow the business before investing in actual office space and equipment.
On the other hand, staff leasing means that the outsourcing company will provide you a set number of employees for an agreed number of days. Basically, it is almost the same as BPO outsourcing, but the length of outsourcing time or contract is quite short.
Staff leasing allows you to gain the benefits of having skilled employees anytime you need them without going through the hassle of recruitment, payroll, benefits, and other human resource concerns. The best staff leasing companies already have a talent pool where they can pluck out the specific skilled worker that you need. You only need to approach the leasing company, inform them of your requirements, and they provide you with the right staff to accomplish your goals.
Comprehensive outsourcing, also called complete outsourcing, is much more all-encompassing in nature as compared to the previous two. The BPO company is hired to manage all of the processes and activities for a certain operational task you hired them for. All aspects of that specific task will be managed on your behalf, virtually eliminating your need to allot time and resources to it.
There is only a thin line differentiating comprehensive outsourcing from staff leasing. In simple terms, staff leasing companies provide you with manpower primarily while BPO firms help with operational processes and other tasks as well.
The table below shows the difference between comprehensive outsourcing, seat leasing, and staff leasing.
|Comprehensive Outsourcing||Staff Leasing||Seat Leasing|
|Skilled and Experienced Workers Provision||yes||yes||n/a|
|Recruitment and Training||yes||varies||n/a|
|Payroll and Benefits Duties||none||varies||n/a|
|Hiring or Contract Duration||varies||varies||transient|
Outsourcing can be integrated into almost any business, in any business sector. Virtually any business function that can be done from in front of a computer monitor, can be outsourced. There are some more commonly outsourced roles though, and it might be wise to start with these roles first. We outline some of those here:
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