Marketing strategist

The role of a marketing strategist is paramount to the success of any business. But what exactly does a marketing strategist do? 

What skills are needed to excel in this field? And where can you find the best talent to fill this crucial role? 

What is a marketing strategist?

A marketing strategist is a professional responsible for developing and implementing strategic marketing plans to achieve specific business objectives. 

Marketing strategists analyze market trends, identify target audiences, and devise effective strategies to promote products or services. 

These experts serve as the architects of a company’s marketing efforts. They guide the direction of campaigns and initiatives to drive growth and profitability.

Duties of a marketing strategist

Marketing strategists play a pivotal role in shaping the success of businesses through their diverse range of responsibilities. 

Here are some of the key duties they typically undertake:

• Craft comprehensive marketing plans tailored to achieve business objectives
• Conduct in-depth market research to understand consumer behavior, industry trends, and competitive landscapes
• Identify and segment target audiences based on demographic, psychographic, and behavioral factors
• Develops creative and innovative marketing campaigns to capture audience attention and drive engagement
• Manage the execution of marketing campaigns and collaborate with internal teams and external partners
• Analyze campaign performance metrics to evaluate effectiveness and optimize strategies
• Stay informed of industry trends, emerging technologies, and best practices in marketing
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Adapt strategies and tactics in response to changes in market dynamics and consumer preferences
• Drive continuous improvement through feedback, analysis, and iteration of marketing strategies

Skills and requirements needed in a marketing strategist

Here are the skills and requirements needed in a marketing strategist:

• Strong analytical skills to interpret data, identify trends, and derive actionable insights
• Strategic thinking abilities to develop effective marketing plans and navigate complex business landscapes
• Creativity to devise innovative campaigns and messaging that resonate with target audiences
• Excellent communication skills to articulate ideas, present strategies, and collaborate with team members
• Adaptable, thrive in a fast-paced, ever-changing environment, and embrace new ideas and technologies.
• Technical proficiency with marketing tools and platforms (e.g., analytics software and digital advertising platforms)
• Awareness of market research methodologies and techniques to gather and analyze relevant data.
• Understands consumer behavior and psychology to craft compelling marketing messages and experiences.
• Project management skills to coordinate and execute marketing initiatives across various channels and teams
• Results-driven mindset with a focus on achieving measurable outcomes and driving business growth

Where to hire a marketing strategist

Here are some avenues where you can hire a marketing strategist:

1. Recruitment agencies

Specialized recruitment agencies can help connect you with qualified marketing strategists who possess the skills and experience you’re looking for. 

These agencies often have extensive networks and resources to source candidates efficiently.

2. Online job boards

Platforms like LinkedIn, Indeed, and Glassdoor offer extensive listings of marketing strategist positions. 

These job boards allow you to reach a wide pool of candidates from diverse backgrounds and experience levels.

3. Networking events and conferences

Attending industry events lets you network with marketing pros and scout potential marketing strategists. Establishing connections within the field can result in valuable networking opportunities and recommendations.

4. Freelance marketplaces

Websites such as Upwork and Freelancer offer access to a global pool of freelance marketing strategists. These platforms allow you to hire freelancers for short-term projects or specialized expertise.

5. Internal promotion

Sometimes, the best candidate for a marketing strategist role may already be within your organization. Consider promoting talented individuals who have demonstrated a strong understanding of your business and industry.

Salary comparison

According to Talent.com, the average annual base salary of a marketing strategist in the Philippines is $5,357, compared to $65,995 in the USA, based on Payscale.com.

The following table illustrates the differences in marketing strategists’ annual salaries for both countries, based on level of experience: 

On-site vs. Remote setup for a marketing strategist

The debate over on-site versus remote work has become increasingly relevant in today’s digital landscape. Both options offer unique benefits and considerations for marketing strategists:

On-site setup

Working on-site provides opportunities for face-to-face collaboration and interaction with team members and stakeholders. This setup can facilitate faster decision-making, clearer communication, and stronger team cohesion.

Remote setup

Remote work offers flexibility and autonomy, allowing marketing strategists to work from anywhere with an internet connection. This work setup can lead to increased productivity, reduced commute times, and a better work-life balance.

Ultimately, the choice between on-site and remote work depends on individual preferences, company culture, and the nature of the role. 

Some marketing strategists may thrive in a traditional office environment, while others may prefer the freedom and flexibility of remote work.

Marketing strategist job description template 

Crafting an effective job description is essential for attracting qualified candidates to your marketing strategist role. Here’s a template to help you get started.

Marketing strategist interview questions

Listed in this list are some interview questions tailored to assessing candidates’ expertise in marketing strategies. These questions are designed to gauge candidates’ strategic thinking, analytical abilities, adaptability, and alignment with business objectives.