SEO manager
Search engine optimization (SEO) plays a critical role in refining and enhancing a website’s visibility and boosting organic traffic. As the importance of SEO grows, so does the demand for skilled professionals in this field.
Let’s explore the role of an SEO manager.
What is an SEO manager?
An SEO manager is a digital marketing professional who develops and implements strategies to optimize website performance in search engine results pages (SERPs).
SEO managers stay updated with the latest SEO trends, conduct keyword research, analyze website traffic, and make recommendations for improving organic search visibility.
Their ultimate goal is to drive organic traffic and improve user experience on the website.
Duties of an SEO manager
SEO managers are responsible for several tasks, including:
Strategy development
- Developing comprehensive SEO strategies aligned with business goals and objectives
- Conducting rigorous keyword research to identify target keywords and phrases
- Analyzing competitor strategies and industry trends to stay ahead of the curve
Content optimization
- Refining website content, including meta tags, headings, and images, for search engines
- Develop and create engaging and informative content that resonates with target audiences
- Employ on-page SEO strategies to improve search engine rankings
Technical SEO
- Performing website audits to identify technical issues affecting SEO performance
- Work together with web developers to implement technical SEO improvements
- Monitoring website performance metrics and making data-driven recommendations for optimization
Link building
- Developing and executing link-building strategies to increase website authority and credibility
- Building relationships with relevant websites and influencers to earn backlinks
- Monitoring backlink profiles and disavowing low-quality or spammy links
Skills and requirements needed in an SEO manager
An SEO manager needs to have the following skills to be an effective part of a company’s SEO strategy:
Analytical skills
SEO managers should have strong analytical skills to interpret data, identify trends, and make data-driven decisions. They should also be proficient in web analytics tools such as Google Analytics and Google Search Console.
Technical proficiency
They should have knowledge of HTML, CSS, and JavaScript for technical SEO optimization. Familiarity with content management systems (CMS) such as WordPress and Drupal is also needed.
Communication skills
An SEO manager must be excellent in written and verbal communication to effectively collaborate with cross-functional teams. The ability to explain complex SEO concepts in simple terms to non-technical stakeholders is necessary as well.
Creativity and innovation
Creative thinking and problem-solving skills to develop innovative SEO strategies are needed for this role. SEO managers must be able to adapt to changing algorithms and industry trends to maintain a competitive advantage.
Project management
SEO managers have strong organizational and project management skills to prioritize tasks and meet deadlines. They must have experience managing SEO campaigns and coordinating with internal and external stakeholders.
Where to hire an SEO manager
Finding the right SEO manager can be a challenge, but there are various platforms and resources available to help you in your search:
1. Recruitment agencies
Contacting recruitment agencies that specialize in digital marketing or SEO can be an effective way to find qualified candidates.
These agencies have access to a pool of talent and can help match candidates with the specific skills and experience you require.
2. Job boards
Explore popular job boards such as Indeed or Kalibrr. These platforms allow you to post job listings and reach a wide audience of job seekers.
Be sure to include detailed information about the role and expectations to attract qualified SEO managers.
3. SEO communities and forums
Join online communities and forums that are dedicated to SEO. Platforms like Moz Community have active communities of SEO professionals who can offer insights and recommendations or might even be open to new job opportunities.
Salary comparison for an SEO manager
The salary for an SEO Manager may vary based on certain factors. According to Salary.com and ERI Economic Research Institute, the average annual salary for this position in the United States and the Philippines is:
| Junior | Mid | Senior | |
|---|---|---|---|
| USA | $70,646 | $93,657 | $118,847 |
| Philippines | $10,426 | $15,221 | $18,600 |
On-site vs. Remote setup for an SEO manager
The work environment for an SEO manager can be flexible. Both on-site and remote setups for this position have their own advantages.
One of the key benefits of on-site work is the ability to collaborate easily with other departments, which may be important in complex projects that require closer coordination.
Additionally, team members can communicate face-to-face and build relationships more easily, which can be beneficial for long-term work.
Meanwhile, remote work eliminates commuting time, which can improve productivity and provide more personal time. It’s also easier to hire talent from a larger talent pool since location is no longer a constraint.
Consider the needs of your company and the preferences of the candidate when deciding on the work setup.
SEO manager job description template
For a pre-made job description template for an SEO manager, click here. This comprehensive template includes sections on key responsibilities, qualifications, and how to apply for the role.
Recruiters can also use this set of interview questions as a reference when they find qualified candidates for the SEO manager position.
Independent
