Accelerate real estate automation with outsourcing

Real estate is an industry that deals with complex processes which are prone to errors and inefficiencies. The lengthy procedures involved in buying and selling properties can be overwhelming, and the pressure to get things right can be daunting. 

That’s why the need for real estate automation has become imperative to foster innovation and productivity while eliminating errors. 

In a Forbes article, the former president of Trulia, Paul Levine, expressed that the automation of property transactions could be a $100 billion opportunity.

This article aims to explore ways to automate real estate and how outsourcing can help accelerate the process.

What is real estate automation?

Real estate automation uses technology and software solutions to automate repetitive tasks, streamline workflows, and improve productivity in the real estate industry.

Manual processes can be time-consuming, and there is a high risk of human error. With automation, errors are minimized.

Automation in real estate workflows also involves using artificial intelligence (AI) and machine learning (ML) to manage relevant processes.

With a competitive real estate market, top-performing companies are utilizing automation to stay ahead of the curve and gain an edge over their competitors.

15 ways to automate real estate

There are plenty of ways to automate real estate and property management. Here are a few simple ones agencies can implement:

1. Schedule follow-up reminders. Use software to schedule reminders for follow-ups with leads and clients, ensuring timely communication and increasing efficiency.
2. Property showings. Implement a system that allows potential buyers to schedule property showings online. This reduces the need for manual scheduling and streamlining the process.
3. Virtual tours and open houses. Leverage virtual tour technology to provide automated virtual tours and host virtual open houses. This allows potential buyers to view properties remotely.
4. Share listing updates. Utilize relevant tools to share listing updates and price changes with interested parties automatically. This keeps interested and potential buyers informed and engaged.
5. Review and testimonial requests. Send automated review and testimonial requests to clients after successful transactions. Doing so helps collect valuable feedback that can be used for marketing purposes.
6. Capture leads through website forms. Take advantage of landing pages and website forms linked to your CRM to capture new leads. Your firm’s site could use a callback request form or even a simple contact form.
7. Open house lead generation. When you have an open house viewing, leverage software to collect emails of attendees, send automated follow-up emails and nurture new leads.
8. Centralize lead management. Use real estate marketing software to sync leads from various channels into a single platform for easy management.
9. Sync leads to mobile. Connect your CRM with platforms like Google Contacts or iCloud to have your leads synced with your phone’s contact database.
   
10. Simplify lead routing. Automate lead routing and rotation by implementing marketing software that streamlines the process based on criteria like zip code or round-robin.
11. Implement lead nurture workflows. Have self-regulated workflows or drip emails to nurture collected leads through timely and relevant correspondence.
12. Activity-based email workflows. Use email workflows to automatically send replies and follow-ups to leads based on specific actions they take.
13. Track opportunities. Add automation capabilities in your CRM to closely monitor and track your most important leads throughout the buyer’s journey.
14. Monitor lead activity. Use activity monitoring tools to track leads’ behavior on your website and receive notifications when action is required.
15. Tasks and transaction management. Employ a real estate-specific CRM to create automated task lists, ensuring you stay on top of all your tasks and checklists.

How outsourcing can aid real estate automation

Outsourcing plays a crucial role in accelerating real estate automation efforts by providing:

• Specialized skills. Specialized providers often have dedicated real estate professionals with expertise in automation technologies and best practices. They can ensure effective implementation and optimization of automation solutions.
• Cost efficiency. Outsourcing real estate automation allows companies to benefit from lower labor costs in offshore locations. This lessens expenses associated with technology implementation and maintenance.
• Scalability. Outsourcing providers offer flexible staffing options, allowing real estate firms to scale their automation initiatives up or down based on project demands.
• Focus on core activities. By outsourcing routine and time-consuming tasks related to real estate processes, firms can free up internal resources to focus on core business activities.
• 24/7 support. Many outsourcing companies offer round-the-clock support and maintenance for automation systems. This ensures uninterrupted operation and timely resolution of issues or technical glitches.

Embrace real estate automation with SixEleven

SixEleven is a leading outsourcing provider that offers a wide range of services, including real estate automation.

This BPO provider’s experienced team of professionals can help real estate agencies: 

• Accelerate their automation process
• Streamline operations
• Eliminate errors

With SixEleven, firms can access specialized knowledge and expertise without incurring significant upfront costs. It offers flexible solutions that can be scaled up or down depending on your needs, enabling you to stay nimble in today’s competitive market.

Contact SixEleven today to learn more about how it can help you leverage automation to achieve your business goals.