2024 saw remarkable outsourcing growth

The global BPO industry saw remarkable growth in 2024. In a year of global economic uncertainty, the push for cost-effective solutions, improved efficiency, and access to skilled global talent drove the increase in the demand for outsourcing and offshoring services.

This is expected to show steady annual growth as businesses leverage outsourcing to streamline operations and stay competitive in a rapidly evolving market.

Visitors to outsourcing

The Outsource Accelerator platform demonstrated impressive growth in 2024. The website recorded 9,868,683 page views, marking a 57.46% increase, while unique visitors rose by 63.84%, reaching 3,296,186.

From this traffic, OA generated 13,762 inbound inquiries, showcasing the platform’s effectiveness in connecting businesses with outsourcing opportunities and reinforcing its position as a leading resource in the industry. Of these inquiries, OA received 11,482 quotation requests for 34,943 full-time jobs with an estimated value of $1,048,290,000 *.

*Conservative client value calculation: take the lowest end of their role request numbers, multiply by conservative top-line revenue of $1,250/role/month, multiplied by 24 months (conservative team lifetime value & duration)

Promotion of outsourcing

Outsource Accelerator continues to promote outsourcing and offshoring to the world. In 2024, OA invested $1,380,129.21 in paid advertising and $279,097.11 in content production. It sent 47,857,866 emails, published 3,441 articles and news pieces, and released 50 podcast episodes.

Overall, a total platform spend of $1.66 million generated $1 billion worth of outsourcing inquiries. With an estimated closure rate of 3% to 6%, every $1 invested is projected to generate $18-$36 in value for the outsourcing industry. This translates to a conservative annual impact of $30 million to $60 million.

2024 Number of Staff Requested

The chart illustrates the monthly and cumulative number of staff requested throughout 2024.

2024 Inquiry Value from Quotation Request

The chart presents the monthly and cumulative lifetime value of inquiries throughout 2024.

Inquiry Engagement Action

This chart highlights the call-to-action choices made by leads throughout 2024.

Inquiry Channel Analysis

The chart showcases the distribution of lead traffic sources throughout 2024.

Target Country Inquiry Analysis

The chart illustrates the geographic distribution of leads throughout 2024.

Company Sector Analysis

The chart presents the sectors from which leads are originating throughout 2024.

2025 growth curve

The outsourcing industry and the Outsource Accelerator and the outsourcing industry are poised for continuous growth in 2025 as the platform gains momentum, advertising and content grow significantly, and the industry benefits from strong trends toward remote work and outsourcing services. This will be reflected in website traffic and outsourcing inquiries.

Introducing OA500 2025: The Global Outsourcing Firm Index

Outsource Accelerator monitors the outsourcing industry and has developed a ranking system for all outsourcing firms globally. Our research team has spent the last 12 months collecting the necessary data (measuring over 20 publicly available metadata points), analyzing, and publishing the findings.

All firms within the OA directory shall be ranked in order – from #1 onwards – based on the results of our analysis. We are about to publish our findings, and would like to give you the opportunity to amend or verify the publicly available metrics that we have for your company.

Read the OA500 2025 methodology white paper here.

Outsource Accelerator will be announcing the OA500 in February 2025. The OA500 is a prestigious index of the top 500 outsourcing firms globally. As the first objective index of the top 500 outsourcing firms, it has become a vital metric for the industry.

To ensure the most accurate representation of each firm, we encourage all BPOs to claim – or list – their company page now.

Stay tuned. Email us, if you want to know more.

December 2024 outsourcing performance

December was a stable month for outsourcing traffic and inquiries. To close out the year, Outsource Accelerator recorded 431,304 page views from 148,310 unique visitors.

From this traffic, OA generated 1,067 inquiries from 31 countries and 27 sectors, marking a slight increase from November’s numbers. This increase in inquiries can be attributed to businesses planning for the upcoming year as companies explore outsourcing opportunities to improve efficiency and reduce costs in the new year.

This activity in December resulted in 1,018 quote requests representing 3,674 full-time employees (FTEs) with an estimated outsourcing value of  $110,220,000*. See all statistics in the Source Partner dashboard.

*Conservative client value calculation: take the lowest end of their role request numbers, multiply by conservative top-line revenue of $1,250/role/month, multiplied by 24 months (conservative team lifetime value & duration).

Key metrics for December 2024

Total outsourcing inquiry value – December 2024

Total outsourcing inquiry value – December 2024

Notable inquiries

OA generated over 30 inbound outsourcing inquiries for every day of the month in December. Of these, there were 1,018 quotation requests for the month. Here are six interesting examples:

Quality analysis

Outsource Accelerator analyzes the data from all inquiries and monitors them for quality. The platform assesses lead quality using a range of validation, quality, and engagement metrics.

Source Partner PRO is now live!

Maximize your lead generation with our enhanced Source Partner PRO program featuring:

• Guaranteed qualified Discovery Calls with no-show replacements
• Full SDR Concierge support
• Comprehensive call recordings and reports
• Advanced analytics and business intelligence tools
• Comparative market-wide performance insight

Source Partner PRO is perfect for outsourcing firms that want a high level of lead-conversion support and a guaranteed minimum of qualified sales calls.

Get in touch with our team today (just hit reply)!

The most powerful outsourcing platform

The Source Partner platform is the world’s most powerful outsourcing marketing platform, business intelligence tool, and community. Join us in this journey. Early birds catch the worm!

List or claim your company page today – and get access to the SP dashboard. It’s free.