Outsourcing, animation’s future

Animation outsourcing is becoming the next big thing.

Amongst the hubbub of retail companies, healthcare organizations, and SaaS organizations outsourcing their services, customer support, marketing, and sales effort, animation studios are clamoring to otsource their projects as well.

These gigantic names are also ahead of the outsourcing game, from Cartoon Network to Disney Studios and Pixar Animation Studios.

These studios are upping the ante against their competitors by outsourcing talents primarily from Asian countries.

What is animation outsourcing?

Animation outsourcing involves leveraging external resources from a third-party animation studio to handle animation projects.

This process allows companies to benefit from the expertise and efficiency of outsourcing animation services provided by animation outsourcing companies.

Major animation studios outsourcing their works

Major animation studios in the industry are increasingly turning to animation outsourcing services.

It shouldn’t be a surprise that even the biggest animation conglomerates are outsourcing and offshoring their projects. There’s just so many things in-house teams can do.

From storyboarding to cleaning up the frames, animators, directors, and project managers already have their hands full.

So why not acquire some helping hands from the outside, right?

Reasons why outsourcing is a big hit among Disney and Pixar studios

All companies that had their run with outsourcing had their specific reasons. Of course, the impact of outsourcing has two sides—it’s not a band-aid solution to all company issues.

It’s merely a way to make processes efficient and the workload lighter.

Generally speaking, outsourcing has been a surefire way for companies to cut costs without making the quality of their products and services suffer, especially if the said product will be seen and heard by the masses throughout the world.

Cost-effective

Outsourcing allows these studios to tap into specialized skills and expertise not readily available in-house, helping them produce high-quality animated videos efficiently.

An animation department usually uses the Agile method when working on big movies, TV shows, and series projects.

In-house animators can focus on the significant parts of the project while the outsource workers can handle smaller tasks on hand—timely, efficient, and group-friendly.

By partnering with some of the best animation outsourcing companies, Disney and Pixar can access a global talent pool, enabling them to bring unique creative visions to life while managing costs effectively.

Projects finish ahead of time

Outsourcing companies that focus on media production know that one little mishap can misalign the project, causing significant delays and higher production costs.

It’s why they handle the delegation of tasks according to skill and time left until the final deadline.

A hybrid of in-house animators and outsourced ones make up a great team.

Opens up opportunities for local animators

Local animators can use the big leagues under their noses to fluff up their working portfolios.

The animation industry is full of underrated artists climbing up the ladder, working towards the dream of working inside a Disney production studio one day.

These outsourced projects are their one-way ticket to another phase in their career.

Indie animators are often overlooked and underpaid—it’s a harsh truth to the modern world of animators.

Types of Animation Services

When it comes to animation services, there are several types that cater to various needs and preferences.

2D Animation

2D Animation involves creating movement in a two-dimensional artistic space.

It requires meticulous attention to detail, timing, and skillful execution to bring characters and scenes to life.

3D Animation

In the realm of 3D animation, the animation process is a meticulous craft that requires skill and dedication.

It involves creating lifelike visuals by manipulating digital models in a three-dimensional space.

Motion Graphics

Motion graphics are a dynamic visual medium that combines graphic design with animation to create engaging and informative content.

In animation films, the Walt Disney Company is renowned for utilizing motion graphics to bring their iconic characters and stories to life on screen with precision and attention to detail.

Whiteboard Animation

Whiteboard animation is a dynamic form of animated media that combines visual storytelling with engaging content delivery.

Through the art of character creation, these animations come to life, adding depth and personality to the information being shared.

CGI Animation

CGI animation plays a pivotal role in the world of entertainment, being prominently featured in feature films and computer games.

Entertainment giants use CGI animation to create visually stunning experiences for audiences on different platforms.

Explainer videos

Explainer videos have become a popular choice for businesses looking to convey information effectively.

When considering outsourcing destination for creating explainer videos, it is essential to prioritize quality and expertise.

Incorporating clear and concise audio dialogue in these videos helps in engaging the audience while delivering your message effectively.

A deep understanding of the target audience and the key message is crucial to create an impactful and informative explainer video that resonates with viewers and drives desired actions.

A brief history of animation outsourcing

Rankin/Bass Productions is the first known example of animation outsourcing. Tadahito Mochinaga, a Japanese stop-motion animator, managed their Animagic projects at his company, MOM Production.

According to Cartoon Research, Rankin/Bass outsourced nearly all of their conventional animation to at least five Japanese animation studios: TCJ (Television Corporation of Japan), MOM Production, Mushi Production, Toei Animation, and Topcraft.

Asia: The world’s animation outsourcing hub

Talent comes from across all nations—this is one of the reasons why American animation companies outsource their production to countries like India, the Philippines, and China.

Take India, for example. Animators cost $25 per hour there. These countries also have considerably lower wages and costs than their western counterparts:

• Bangalore, India
• Manila, Philippines
• Tokyo, Japan
• Seoul, South Korea
• Shanghai, China
• Singapore, Singapore

Another significant factor why American (and European) studios outsource their projects to these countries is that they also speak English.

While in the United States, a full-length animated film costs between $100 and $175 million. Yet, it can cost $15 to $25 million in India.

The same goes for subsidiaries of American companies in China and the Philippines. The outsourced studio works hard to retain the quality, but they work for less.

In the meantime, animation as an industry didn’t halt in the global pandemic. According to a Variety article, most projects continued to be made and worked on; the animators working on their tasks remotely with little to no differences.

Writer-director Jorge Gutiérrez comments on the sudden work-from-home shift, “We’re so used to working with studios all over the world, and a lot of times we work with artists all over the world. It’s a remote business and there are no sets — everybody’s drawing, and it all comes together on the computer. So we’re kind of set up for this.”

As the rest of the world is still reeling from the effect of lockdowns, the animation industry is gearing up for more incoming projects. It shows that working from home can be adapted by the rest of the workforce—with a positive attitude and the right conditions.