11 Best cold calling software for sales professionals

What is the best cold calling software for sales teams?

The best cold calling software gives sales teams the tools to make calls fast, manage leads, and track results, with top picks including VanillaSoft, HubSpot, Close, Aircall, and TitanX.

• Cold calling software speeds up dialing and keeps leads organized.
• Key features include auto-dialers, call recording, and CRM links.
• The right pick depends on your team size and sales goals.

Before search engines and social media, customers were hard to find. So marketers had just a few ways to build product awareness. One of the top ways was to reach prospects by phone.

Cold calling may seem old now, since many marketers have switched to online platforms. However, with the right systems, it still works well. That is why many firms still use cold calling software in their plans.

List of cold calling software for sales professionals

1. VanillaSoft
2. HubSpot
3. Close
4. RingDNA
5. Aircall
6. Toky
7. RingCentral Engage Voice
8. Myphoner
9. Kixie PowerCall
10. Dialpad Sell
11. TitanX

What is cold calling?

Cold calling is the act of calling a prospect you have not met before. Often, it is followed by an email or a second call to explain your product. The term also means phone solicitation or telemarketing. Still, it can take a face-to-face form too, like door-to-door selling.

These days, companies invest in software to create and manage cold calls. In short, cold calling software gives your team the tools to call, manage leads, and track activity.

The advantages of using cold calling software

Cold calling software is a productivity tool for sales. Above all, it lifts the number of live calls your team makes. Here are the main advantages.

Train new sales employees

For new agents, cold calling is a great training method. It lets them polish a pitch through practice. After enough calls, they can get feedback and adjust. As a result, the whole team gets sharper over time.

Get discovered by new clients

Even if a person is not looking for you, they learn about your brand through a call. So the main goal is to find and reach new potential customers. With features like a power dialer, agents connect with more prospects each day.

Gain business insights

Not sure why a sales process is slow? Cold calling software can gather data and run analysis. For example, it can show if you are calling the right people. Because of this, you can fix the real issue fast. Its clean interface also frees reps from admin work, so they can focus on leads.

Essential cold calling software features

Good cold calling software should help your team call more efficiently. It also tracks activity tied to call performance. So look for these core features.

Automated dialer

An automatic dialer lets agents make calls quickly. It can route a call to a live agent or play a recorded voice. Most cold calls go to voicemail or drop, which wastes time. However, an auto-dialer only sends a call to an agent once it connects.

Phone system

Phone systems use linked telephones to offer advanced calling features. For example, they handle call transfers and conference calls. The software should also handle varying call volume, so peak times run smooth. In addition, custom scripts keep every conversation on track.

Call recording

Call recording is key to keeping track of calls. Recorded calls help train staff, verify details, and ensure quality. Moreover, they flag the words and steps that hurt your results. So when you pick software, weigh call recording and CRM links closely.

Call analytics

Want to know how well your team performs? Then look at the call analytics feature. While CRM metrics tie activity to prospects, call analytics judge the calls themselves. As a result, you can test scripts and compare the tactics your reps use.

Tools for multi-channel outreach

Multichannel outreach means reaching prospects across many channels. This feature suits large and mid-size sales teams. For example, it helps plan meetings through calls, emails, and social media. So your team keeps every touchpoint in one flow.

Connection with your CRM

You can build a strong lead system by linking your CRM to your cold calling software. With CRM integration, reps track new leads as they arrive. Because of this, they can focus on the leads that matter most.

Best cold calling software list

Your team will benefit from different types of cold calling software. So here is a list of the best options on the market today.

1. VanillaSoft

VanillaSoft has a lot to offer as a sales engagement platform. It is known for lead management and for its ability to analyze campaigns well. As a result, it is a strong pick for managers who run outbound campaigns.

2. HubSpot

Finding new customers is easy with the HubSpot sales hub. It is sales outreach software built into HubSpot’s main CRM. In short, it puts content, sales, and service in one place.

3. Close

Close CRM offers an end-to-end tool for reps who prospect across channels. Depending on the plan, you get call recording, auto-dialers, and conversation intelligence. Even the basic plan includes call forwarding and text messaging.

4. RingDNA

With RingDNA, reps get guidance to make the most of each call. As a result, productivity climbs. It also offers nearly every function a sales rep may need.

5. Aircall

Do you need to record calls and work as a team? Then look into Aircall. It offers a shared inbox where reps add notes, assign calls, and set tasks. So the whole team stays on the same page.

6. Toky

When it comes to task automation, Toky is a top choice. It nudges reps to research leads on LinkedIn and to listen to client needs. However, it has few built-in connectors, so you may need a third-party app for integrations.

7. RingCentral Engage Voice

RingCentral Engage Voice suits teams that want built-in CRM connectors. It is an outbound tool with scripting, campaign management, and dialing options. Moreover, it works with many CRM systems, so you manage all channels in one place.

8. Myphoner

Myphoner is a lightweight CRM that handles all your outreach, including cold calls. Its toolbox includes lead tracking, lead routing, power dialing, and segmentation. So small teams get the basics without the bloat.

9. Kixie PowerCall

Kixie PowerCall lets agents call anywhere and dial numbers from sheets or websites. Besides cold calling, it offers voicemail drop and call recording. It also has an AI-powered local presence and reporting insights.

10. Dialpad Sell

Dialpad Sell is Dialpad’s take on cold calling software. It offers an all-in-one tool for sales teams. Its built-in AI gathers real-time prompts and recommendations. As a result, it helps both managers and employees.

11. TitanX

TitanX is a precision sales outreach platform. It maximizes connect rates through proprietary phone intent data. In short, it finds prospects who are actively answering their phones.

So reps know who is on the other end before they even dial. By targeting high-intent leads, TitanX can raise connect rates by at least 3X. In fact, it often reaches a 25% connect rate. As a result, it is a key tool for phone-heavy outbound teams.

Tips for successful cold calling

Once you pick the right software, keep these tips in mind to close more calls.

• Plan calls for when your prospects are most likely to pick up.
• On the phone, build on the points in your script.
• Use open-ended questions to gather more detail.
• Do not take it personally if a prospect says no.

Ultimately, your goal is to hold their interest until they buy into your idea. So invest in reliable software and use it well. Finally, review your call recordings often, since they help you refine each pitch.

Frequently asked questions

What is cold calling software?

Cold calling software gives sales teams tools to make calls, manage leads, and track activity. In short, it speeds up outreach and keeps data in one place.

What features should cold calling software have?

Look for an auto-dialer, call recording, call analytics, and CRM integration. Multichannel outreach also helps larger teams stay organized.

Is cold calling still effective?

Yes. With the right systems and scripts, cold calling still works well. So many firms keep it as part of their sales mix.

How does an auto-dialer help sales reps?

An auto-dialer calls numbers fast and skips dropped calls or voicemail. As a result, reps spend more time on live conversations.

Which cold calling software is best for small teams?

Lightweight tools like Myphoner and Close work well for small teams. They cover the basics without a steep learning curve.

Key takeaways

• Cold calling software helps teams call fast, manage leads, and track results.
• Core features include auto-dialers, call recording, analytics, and CRM links.
• Top picks range from VanillaSoft and HubSpot to Aircall and TitanX.
• The right choice depends on your team size and sales goals.
• Review call recordings often, since they help you refine each pitch.