Outsourcing: the small business leverage

Is vision enough to get your business off the ground?

Many successful startup founders make believers out of people, saying that all you have to do is have a clear vision and work hard. According to their narrative, it all takes off from there.

But unfortunately, it doesn’t. There are more to success than hard work and innovation.

Still, there’s a way to improve those numbers: cut costs.

Outsourcing gives even small-scale businesses an opportunity to manage expenses without compromising on quality.

Just look beyond the borders. There’s a whole smorgasbord of inexpensive yet quality talent who’d be happy to accommodate your needs.

Of course, nothing’s guaranteed. But outsourcing talent for these tasks up to your chances of keeping your business afloat and your profits high:

Content creation

Today is all about information access. Nobody asks around anymore. If you don’t know how to change a lightbulb, you’ll Google it. The same goes if you don’t know any good restaurants in your area.

This new demand for reliable and easy-to-consume content gives your business an opportunity to build a relationship with your target market and to introduce your service.

But a decent Western writer costs so much. If you don’t have enough capital, consider this driving on the fast lane to bankruptcy.

By outsourcing your content needs offshore, you reduce the costs even up to 90% without giving unfair compensation.

Web design and development

No matter what language you speak, programming languages don’t change. HTML is still HTML, CSS is still CSS, and so on.

You can get the exact same thing done for a lot less.

And because the cost of living in other countries such as the Philippines is much cheaper than the U.S., you can simply hire someone there to do the job for you.

For as long as it’s responsive and user-friendly, the customers won’t care about who designed your site.

Marketing

Today, you don’t have to hire an in-house marketing team to run your marketing campaigns. You can keep more money in your pocket through marketing agencies.

But here’s the thing: even that can be too expensive for businesses who aren’t making enough sales or landing enough contracts.

And you know that postponing campaigns isn’t an option; it can turn a sales slump into a total business failure.

So instead, you can hire an offshore and home-based marketing expert with a relevant degree. If you do the talent acquisition right, you can get the results you want for as low as $4 an hour.

Customer service

The BPO industry is one of the biggest domestic income sources in the Philippines. That should say something about how powerful and effective outsourced labor is in customer service.

You don’t have to be a big business to take advantage of this overseas goldmine. You can hire someone for $300 a month to handle customer complaints and queries so you can focus on growing your business.

Low costs, high profits

No matter what the philosophy your business adheres to, the only real metric of business is profit. And here’s where outsourcing will always be helpful.

By widening the gap between cost and revenue, you can reinvest these extra profits in the business AND have more time for you to strategize your next move.

Outsourcing is not merely saving money; it’s investing more time and capital back to the business. And with these two weapons, you’ll soon see your profits shoot through the roof.