5 Things to consider when outsourcing SEO service
Every business visible on the internet must seriously consider Search Engine Optimization (SEO) to enhance its digital presence.
This is why a lot of companies prefer outsourcing SEO services to get ahead of the competition.
However, some organizations may find it hard to decide whether outsourcing SEO is the best option.
More often than not, they wonder when is the best time to contract out this part of their business function.
In this article, we’ll address some of the commonly asked questions when it comes to acquiring an SEO outsourcing service.
- Relevance of SEO services
- Why do companies outsource SEO services?
- In-house vs. Outsourced SEO
- Tips for outsourcing SEO services
- How to outsource SEO services
- Outsourcing SEO services FAQs
What is the relevance of SEO in digital marketing?
If done correctly, search engine optimization ensures the online visibility of companies’ websites. It is also vital for online marketing efforts to be successful.
Business leaders must understand that SEO is very important for any organization with a website. Thus, digital marketing is always connected with an SEO strategy.
Why do companies outsource their SEO?
Often, companies have the question – in-house SEO vs. outsourced SEO, what to choose? One of the main reasons to outsource SEO is your employees’ lack of relevant skills and knowledge. They also outsource work for the following reasons:
- They don’t have enough time to handle and manage their SEO campaigns
- To achieve the results they are aiming for with their SEO
- Tweak and implement important changes for SEO (i.e backend website updates)
- Have an expert handle different types of SEO – on-page, technical SEO, and off-page
Outsourcing SEO services provides several benefits to a thriving business. This allows them to have more time to focus on other important tasks that need to be done.
In-house vs. Outsourced SEO
Businesses often face the decision of whether to manage their efforts in-house or outsource them to a specialized agency.
Both in-house SEO teams and outsourced SEO services offer unique advantages and considerations that can impact the success of an SEO strategy.
In this section, we will explore the differences between in-house SEO and outsourced SEO, highlighting the pros and cons of each approach.
In-house SEO
Pros:
- Complete control over SEO strategies and adjustments.
- Alignment with brand values and messaging.
- Quicker internal communication and faster approvals.
Cons:
- Higher upfront costs for recruiting, training, and retaining skilled SEO professionals.
- May lack the specialized tools and expertise of an external agency.
- Limited scalability if the team lacks resources or diverse skill sets.
Outsourced SEO
Pros:
- Access to a broad range of expertise, tools, and industry insights.
- Often more cost-effective and scalable, especially for smaller businesses.
- Flexibility to adjust the level of service based on business needs and goals.
Cons:
- Less control over daily SEO activities.
- Potential for misalignment with brand values if not managed carefully.
- Relies on the quality and reliability of the SEO service provider.
Tips for outsourcing SEO services
Businesses will need to partner with a suitable outsourcing provider to take full advantage of their expertise when it comes to developing a robust SEO strategy.
While there are tons of outsourcing providers, especially SEO companies, available in the market, it’s best to consider the following:
Costs
Outsourcing is indeed a cheaper option than having to hire in-house employees.
There will also be outsourcing vendors that will offer lesser costs than others. However, note that cheaper labor should not compromise the quality of work and outcomes.
It is best to outsource to an SEO company with experts laser-focused on quality work in various SEO projects.
With so many outsourcing providers today, it is common for businesses to consider cheap outsourcing options, without recognizing its drawbacks.
When you outsource SEO services, a good provider will pay attention to the client’s financials and budget.
An SEO company that charges a fair rate usually signifies that they are the type of professionals that do high-quality content.
Background of the SEO outsourcing company
Before choosing an SEO outsourcing provider, make sure to check out their client reviews or past projects.
Outsourcing is a popular business practice for companies that are looking to boost their overall effectiveness.
Given that fact, they should have been handling various clients in the past years.
Did the SEO outsourcing firm downsize? If yes, then there might be some reasons behind why it can’t seem to close deals or maintain clients.
Proficiency in the English language
It is highly likely for companies to outsource their content marketing efforts to an SEO expert. In terms of blog writing, outsourcing clients’ have to double-check whether the written content is riddled with grammatical errors.
English proficiency is critical in relying on information clearly. Some companies would opt for an offshore outsourced team in their content marketing to SEO specialists in another country.
A common place to outsource SEO work is the Philippines. Although English isn’t the first language in the country, Filipinos are well-known for speaking the language fluently.
Expertise in effective SEO
The right company to partner with should have knowledge of how to drive organic traffic you need to raise awareness for your business.
The SEO provider should be able to optimize your website and content creation for search engines through keyword research, link building, and other related strategies to garner more traffic.
Compliance with Google regulations
Take note that a good SEO outsourcing firm should comply with Google regulations. Any SEO activity that is linked to black hat link building will eventually get penalized by Google.
Once Google recognizes these black hat practices, the clients’ websites will experience repercussions – not the SEO partner’s.
This will heavily impact the company’s brand image. Worse, it will create a bad reputation for the organization’s clients and investors.
Technology
Lastly, successful SEO efforts will not only require proper knowledge and experience but also the right tools.
Utilizing the latest tools and technologies will ensure a positive outcome for online marketing strategies and SEO practices.
Leading outsourcing companies such as Boomering have the right resources available to implement an effective SEO strategy.
How to outsource SEO service?
As for choosing which SEO outsourcing provider to avail of, organizations have two major options:
Independent freelancers
There are designated websites for freelancers of all kinds, like Upwork, Fiverr, or Onlinejobs.ph. A freelancer is a good choice for companies with minimal SEO requirements.
It enables organizations to have the freedom to choose a suitable freelancer of their choice and save on costs.
However, there is no guarantee that all freelancers have enough experience, training, or skills, as some are only self-taught or beginners.
SEO outsourcing company
Although SEO outsourcing companies are a little pricey compared to freelancers, they ensure to provide the right talents for such services.
Besides hiring the right candidates, outsourcing providers also invest in training and honing their employees’ skills.
Further, SEO specialists working in outsourcing firms will most likely have gained various experiences working for clients in different industries.
Outsourcing SEO services FAQs
Here are some other questions one might ask when they outsource SEO services:
How much does it cost to outsource SEO?
The cost of outsourcing SEO varies widely depending on the provider’s expertise, the project’s scope, and the competitiveness of the industry.
Basic SEO services might start around $500 per month, while comprehensive SEO strategies for competitive markets can range from $2,000 to $10,000 per month or more.
How much should I pay for SEO services?
The amount you should pay depends on your business goals, the level of competition in your industry, and the scope of services required.
Smaller businesses or startups may find packages around $500–$2,000 effective. Meanwhile, larger companies might allocate budgets upwards of $5,000 monthly for more aggressive SEO campaigns.
Are SEO services worth it?
Yes, SEO services are typically worth the investment, as they help increase visibility, attract organic traffic, and build brand authority.
Effective SEO strategies can provide long-term benefits and a strong return on investment by boosting leads, conversions, and overall online performance.
Working with a seasoned SEO provider gives businesses access to specialized knowledge, scalable solutions, and a data-driven strategy for attaining long-term search ranking growth.
Outsourced SEO, when done correctly, can be an affordable means of increasing visibility, attracting visitors, and producing quality leads.
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