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Article Category: Article
The first contact centre in the Philippines was built in 1992. To encourage more foreign companies to have their customer support centres in the country, the local government established the special economic zone in 1995. Since then, more and more outsourcing companies have built business operations in the Philippines. In 2012, the country’s top BPO players Accenture, Convergys and JPMorgan generated gross revenues of P28.104 billion, P17.281 billion and P10.80 billion, respectively. Now the Philippines has grown to be one of the top outsourcing locations in the world, second only to India. At its growth rate of 15-18%, the country’s BPO industry is expected to soon become its biggest GDP contributor.
Outsourcing opportunities in the Philippines is not limited to multi-billion companies. Small businesses also stand to benefit from the country’s attractive outsourcing climate, as is demonstrated by Human Proof Designs’ success story. Its COO, Brad Vandenberg, witnessed the company grow from a small staff of 15 members to having 200 employees in less than 18 months. And he attributes this growth to outsourcing to the Philippines. More than just growing their staff, Human Proof Designs also managed to expand the range of services they offer.
In early 2016, HPD was a small team made up of its owner (Dom Wells), a part time web developer and some freelance editors and writers. Through the online portal Onlinejobs.ph, Dom and Brad worked together to establish a Filipino staff. Several departments were soon fully staffed. Now they have 25 full time managers and 175 part-time employees in various roles, including customer service reps, web developers and researchers. From providing niche websites and articles when they started in 2016, the business has now expanded their offerings to include high quality authority sites for Internet marketers and optimal training for site buyers. They are also currently working on a training course that they will soon offer to Internet marketers.
The success of the outsourcing industry in the Philippines can be attributed to the many advantages the country offers to investors. Learn more about the factors that make the Philippines the best outsourcing destination:
By working with contractors in the Philippines, businesses can save about 60% to 80% in operational costs. This is because of the low cost of living in the country. The salary of fresh graduates in the Philippines is a small fraction of their counterparts in the West. The daily salary of Filipino professionals can amount to only the hourly salary of an employee in Europe or the US.
A country formerly colonized by the Spanish, Americans and Japanese, the Philippines continues to show remnants of its past. The Western culture is still entrenched in people’s everyday lives, and Filipinos remain to be highly adaptable to foreign cultures. Moreover, hospitality is an integral part of Filipino culture and tradition. These factors make Filipinos easy to socialize and work with.
Around seventy percent of Filipinos are fluent in English. Most local children learn the language even before they start going to school. Their English proficiency is further reinforced once they start getting formal education. English is the medium of instruction used in schools in the Philippines, and is the primary language for local commerce. The sixth edition of EF’s English Proficiency Index ranked the Philippines on the 13th place for English proficiency worldwide. The country ranks third in Asia, bested only by Malaysia and Singapore.
Highly Skilled Workforce
The Philippines has a large young population that is growing faster than the country’s dependent children and retired workforce. The median age of this young population is 23 years old. Beyond just resulting to an abundant supply of manpower, the statistics also amount to a highly educated workforce boasting a literacy rate of 97.5%. Every year, local universities and colleges produce an addition of 500,000+ to the pool of skilled and qualified workers. As per experts, the Philippines will continue to benefit from this young and talented workforce in the coming years.
According to the 2017 KPMG Philippine Consumer Market Report, Filipinos are now enjoying stronger purchasing power because of the country’s robust economy. Foreign investors stand to benefit from the business environment that is conducive for growth and scalability.
Track Record of the BPO Industry
Now spanning a history of over 25 years, the business process outsourcing industry in the Philippines saw its beginnings in the year 1992. The industry has since earned a ten-fold increase in its total revenue. The country’s BPO sector has a global market share of 10%, which is a three-fold increase since 2004. This global market share is estimated to be at 15% by 2022.
Sykes Asia, Convergys, People Support and Accenture were the first multinational companies to establish operations in the Philippines. These businesses have since extended their operations to include cities outside Metro Manila, such as Davao, Bacolod, Cebu and more. This is a reflection of the country’s track record of providing attractive business process deals.
Recognizing the BPO sector as one of the top contributors to the country’s economic growth, the local government provides the industry with strong support by way of regulations and incentives that encourage companies to choose the Philippines for their offshore operations. To provide such incentives, the Philippine government established the Philippine Economic Zone Authority (PEZA) and special economic zones (SEZ). They also provide fiscal and non-fiscal benefits, such as the 4-year and 8-year income tax holiday. The local government further stressed their commitment to supporting the BPO industry through the Philippine lT-BPM Roadmap 2022, a program that aims to reach the goal of 1.8 million more jobs for Filipinos and $40 billion in revenues by 2022.
Outsourcing allows you to adopt a “follow the sun” workflow strategy. This means you have staff working round the clock. While your onshore employees are sleeping, your offshore operation from halfway across the world has people getting things done. This speeds up your delivery cycle for faster production and reduced process development duration.
Offshore outsourcing proves to be a smart strategic move for companies, both big and small. As illustrated above, choosing the Philippines as your outsourcing destination lets you maximize the benefits. The country provides companies with the opportunity to experience growth of monumental proportions while minimizing costs. Whether you need to outsource creative services, website development, IT support, or contact center solutions, you stand to benefit from the talented workforce and government-sponsored advantages in the Philippines. Go ahead and explore your options!