An overview of WordPress developer salary around the world

The growing popularity of digital content creators is evident across various social media sites. Nowadays, it’s easy to design and launch your website with the help of a Content Management System (CMS) like WordPress.

The average salary of a WordPress developer varies depending on location and experience. Let’s look at what a WordPress developer does in different industries, the opportunities available for this role, and their average salaries. 

What does a WordPress developer do?

A WordPress developer specializes in building and publishing online content through a content creation tool.

This refers to front-end and back-end developers integrating unique programming languages to launch a website.

Some of the responsibilities of a WordPress developer include:

• Generating WordPress themes and plugins
• Debugging codes and troubleshooting errors
• Constantly working with clients to build websites

WordPress developers in different industries        

Millions of websites across various industries use WordPress to promote their products and services.  

Many career opportunities await a WordPress developer in several industries, including the following.

Digital marketing

Digital marketing plays a vital role in attracting customers and driving more sales. Both content development and promotion are essential in establishing your brand identity.

WordPress is a user-friendly blogging platform integrating search engine optimization (SEO) to increase page visibility. 

Using this CMS platform can revamp your website based on best practices in SEO. Moreover, you can edit or update your material to match your readers’ preferences.

Computer science

WordPress developers need to be well-versed in different programming languages. That is why computer science is a growing industry for the CMS platform.

Aspiring web developers must at least have a Bachelor’s degree in computer science. This will equip them to handle programming technicalities efficiently.

Many computer science roles overlap with the skills and expertise of WordPress developers. These include user experience (UX) designers, full-stack developers, and user interface (UI) developers.

Computer system design

Computer system design is a growing industry for WordPress developers. It primarily focuses on software development through data processing facilities.

The industry has four sub-categories: computer programming, computer facilities management, and design services.

WordPress comes with a series of design systems. These allow developers to scale and optimize websites based on clients’ preferences.

Graphic design

Designing a visually appealing website can be challenging for developers. Learning the themes, plugins, and design templates on the blogging platform takes time.

However, with the right graphic design skills, your website will surely stand out among the rest. Many graphic designers hone their skills in WordPress to build a strong portfolio.

WordPress developer salary based on experience

The average salary for WordPress developers with extensive backgrounds and experience is higher than for beginners.

Junior WordPress developer

A junior WordPress developer is responsible for front-end and back-end development under the supervision of their senior leads. They usually assist with creating and updating web applications using scripting languages.

According to Glassdoor, the estimated annual salary for a Junior WordPress Developer in the United States is $61,506.

Senior WordPress developer

A senior WordPress Developer ensures optimal website performance by troubleshooting complex codes.

As per Glassdoor, the annual average salary for a Senior WordPress developer in the United States is $83,028.

WordPress theme developer

A WordPress theme developer creates customizable templates, themes, and plugins.

Based on Zip Recruiter, the average annual salary for a WordPress theme developer in the United States is $81,461

Full-stack developer

A full-stack developer is responsible for improving existing web applications. Their main task is to oversee an entire project from start to finish.

According to Glassdoor, the estimated annual salary for a full-stack developer in the United States is $83,685.

WordPress plugin developer

A WordPress plugin developer successfully integrates page builder themes or plugins to ensure the full responsiveness of websites.

As per Zip Recruiter, the average annual salary for a WordPress plugin developer in the United States is $72,028.

WordPress developer salary in selected countries

Below is a quick rundown of WordPress developer salaries in different countries:

1. Philippines
2. United States
3. India
4. Germany
5. UK
6. Russia

Philippines

The content marketing industry in the Philippines is rapidly growing. Influencers, bloggers, and vloggers are currently dominating the social media landscape. 

WordPress developers help promote their content using the best practices in search engine optimization.

United States

In the United States, WordPress developer jobs are in demand to boost the digital marketing efforts of famous brands and even startup businesses. 

According to Social Media Today, internet users spend more time reading blogs than email in the US. 

India

There has been a rapid increase in internet users in India over the previous years. According to Statista, the estimated number of internet users will reach 1.3 billion in 2023 and continue to peak until 2028. 

This presents a dire need to hire more WordPress developers to keep websites running smoothly.

Germany

While the United States has the highest number of WordPress websites, Germany places second with 1.6 million live websites on the CMS platform. 

This only suggests that WordPress developers will remain relevant in the country.

UK

WordPress has been the fastest-growing CMS in the UK, with millions of websites using its user-friendly features. 

In fact, the United Kingdom ranks third on the list of the highest number of bloggers using the platform.

Russia

There are currently 106 million active social media users in Russia, according to Statista. This suggests that the country has potential in the digital marketing and content creation industry.