Outsourcing digital marketing & content

Save up to 70% on staffing cost whilst driving innovation and growth

Your one-stop shop for startup outsourcing advice.  We cover:

  • Digital marketing outsourcing
  • Businesses that should outsource
  • Outsourced roles salary comparison
  • Outsourced success stories
  • Hiring in-house vs outsourcing
  • Testimonials outsourcing works!
  • Outsourcing advantages
  • Digital marketing jobs to outsource
  • Digital marketing & content companies
  • Why outsource to the Philippines?
  • Company vs freelancer/agency
  • About Outsource Accelerator
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How we can help enhance your digital marketing and content with outsourcing

Why outsource digital marketing and content

Outsourcing the digital marketing and content creation needs of your business is one of the best decisions you will ever make as a business owner. Hiring a third-party service provider not only allows you to focus on your own core competencies, but it would also save you time and costs by doing everything right the first time.  It is unquestionable that running a business takes a lot of your precious time. This is especially true when handling a small-to-medium sized enterprise or a start-up company. Whether it is digital or traditional marketing, much time is needed when it comes to this aspect of the business, and new entrepreneurs most often fall into the trap of doing everything on their own.

When you decide to outsource your digital and content marketing needs, you will get to experience the many benefits that come with it. You will also be able to avoid the pain of having to solely shoulder the burden of trying to get your business in front of your target audience. Always remember that a professional team can do all that for you without you spending too much time and money.  Digital marketing is the trend nowadays. A business without a website is most of the time considered as a fly-by-night operation. Your company will be able to grow more and expand more than you expect by leveraging on this type of marketing strategy. When it comes to digital marketing, content is king. The right content puts forward your company as something that people can trust. It is not only about what your products and services are but, more importantly, how you are able to present your company’s strengths to your potential clients and customers.

Outsource or do it in-house?

Of course, you can always choose to come up with your website’s content on your own. But if you are not trained or well-equipped to create articles, videos, or any other copies that are highly-persuasive and attention-grabbing, then you may have a hard time drawing consumers to patronize your business. Professional digital and content marketers spent years specializing their craft, and you will be surprised how it will go a long way for your company if you hire them to do what they have been focusing on achieving; and that is to strategically place your business in front of your target audience for maximum profitability.

Outsourcing digital marketing advantages for businesses

Working with experts allows you to receive outside opinions or suggestions about your business that you may not be able to consider otherwise. Sometimes, when you are looking or working too close to something, it is quite hard to see a project’s flaws and inadequacies. Having a third-party perspective on everything lets you see even the blind spots. Outsourcing digital and content marketing also allow you to ensure that you get a proper return on your investments. Since you have paid a third-party to do the work for you, you know that you are entitled to achieve results after a specified amount of time. Doing the marketing on your own is a risk since you are uncertain when or how you will recover what you have spent. Read more…

Types of businesses that should outsource digital marketing

Digital marketing outsourcing for businesses can range from content production to Google Ads management. Outsourcing is the best way to save on staffing cost while still receiving high-quality output. An outsourced team can handle all the backend stuff such as social media management and SEO strategy. Read more…

Best digital marketing jobs to outsource

Commonly outsourced digital marketing tasks are content writers, social media specialists, PPC management,  SEO and link building experts. These are roles that aim to further improve your brand and web presence through the use of digital marketing tools such as Google Analytics & Adwords. Read more…

Digital marketing outsourced roles salary comparison

We have prepared a salary comparison table that shows the average salary per annum of the top outsourced jobs and roles. It indicates the price comparison between four different countries, namely the Philippines, the United States, Australia, and the United Kingdom. You can clearly see how cost-effective outsourcing in the Philippines is as compared to hiring employees from the three other locations. All amounts are in U.S. dollars (USD$) per hour and the estimate is based on a 40-hour work week in a 52-week year. Read more…

Outsourcing companies specialising in digital marketing

We highlight some outsourcing companies in the Philippines that specialize in digital marketing outsourcing. These companies have a proven track record of providing clients with services ranging from paid and organic search improvement as well as high-quality content production. They already have the systems and processes in place to be able to adapt to your business needs. You can check each of their company page within our BPO directory to find out more about their services and company information. Read more…

Success stories in digital marketing outsourcing

The quality of product or service a company provides is best authenticated by the commendations of its happy and satisfied customers. You know that a business is doing great because of the validation it receives from its loyal clients. The same is true when it comes to digital marketing outsourcing. We have listed some success stories from clients who have outsourced and experienced first-hand how outsourcing drastically improved the way they do business, some of them even sent a video recording as a testimonial! Read more…

Digital marketing and content outsourcing benefits


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Average annual salary costs (USD )

Average monthly outsourcing costs (USD)

Here’s a guide to the typical ‘all-in’ costs of outsourcing roles.

These figures represent a good cross section of roles, and include the office space and hardware, recruitment and HR, employee salary, taxes and benefits, plus oversight and account management.

Entry-level role

Employee salary:

BPO seat fee:


Mid-level role

Employee salary:

BPO seat fee:


Technical role

Employee salary:

BPO seat fee:


Executive level

Employee salary:

BPO seat fee:


Digital marketing and content outsourcing service providers

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Digital marketing and content outsourcing success stories

Why outsource to the Philippines?


Hiring in-house vs outsourcing

  • Salary & benefits
  • Hiring & training cost
  • Facilities and equipment
  • On-boarding and support
  • Quality control
  • Legal compliance
  • In-house
  • Expensive
  • Need recruiter/HR
  • Depreciating assets
  • Need manager
  • Time consuming
  • Can get expensive
  • Outsourced
  • Up to 70% cheaper
  • Provided by BPO company
  • Conducive workplace
  • Specialised trainers provided
  • Quality checks all throughout
  • Managed by BPO company

Using a BPO company vs. agency vs. freelancer vs. Upwork

  • Best rates
  • Quality control
  • Expand and scale
  • Operational backup
  • Leadership team
  • Trading and upskilling
  • Facilities and offices
  • BPO Company
  • Agency
  • -
  • -
  • -
  • -
  • -
  • -
  • Freelancer
  • -
  • -
  • Upwork
  • -
  • -

Get “The” Comprehensive Outsourcing Tool Kit

Get up to speed in outsourcing with this comprehensive tool kit.

  • The Strong Future of Outsourcing White Paper
  • Comprehensive Guide to Payroll & Salaries
  • Inside Outsourcing Blueprint
  • Outsourcing Savings Calculator & Report

Testimonials: outsourcing works!

Hear from business owners across the globe who use and benefit from outsourcing.

99.99% applicability: Outsourcing can applied to almost any business in almost any business sector

Transformative: Outsourcing is possibly the most transformative business tool available today

Save 70% on staffing costs: You can save as much as 70% on staffing costs, enabling your company to flourish

Drive innovation & growth: Access to cheaper more abundant resources allows your company to drive innovation and growth

About Outsource Accelerator

Outsource Accelerator is the trusted source for independent information & advisory for Philippines’ Business Process Outsourcing (BPO)

The #1 outsourcing authority

Outsource Accelerator is the world’s leading platform and marketplace for outsourcing. It specifically promotes Philippines outsourcing to the world.

The Outsource Accelerator website has over 3,000 articles, 200+ podcast episodes, and a comprehensive directory with 600+ BPOs… all designed to make it easier for clients to learn about, and engage with, outsourcing.

Independent trusted advice

Outsource Accelerator is not a BPO, and will never provide outsourcing services. That is why it can be trusted by everyone in outsourcing. We offer advisory services related to outsourcing, but not actually outsourcing.

Derek Gallimore

Derek Gallimore has been in business 20 years, outsourcing 6+ years and living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

How we can help enhance your digital marketing and content business with outsourcing

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