Top 20 PR agencies in Australia
List of PR agencies in Australia
- Attractor Solutions
- Boost Media
- Brave
- Clixpert
- Digital Silk
- EP Agency
- Five by Five
- Havoc Digital
- Juggler Design
- KCA Virtuality
- Leapfrogger
- Megaphone
- Mind Methods
- OKMG
- PurpleTree PR
- SmartSites
- Sydney Digital Marketing Agency
- Thrive PR + Communications
- White Label Club
- Wynne Digital
Public Relations (PR) agencies are known for crafting compelling narratives to engage with target audiences effectively and drive tangible results for their clients.
With a deep understanding of the Australian market and global trends, these agencies use their expertise to navigate complexities and seize opportunities.
From global powerhouses to boutique firms, the top PR agencies in Australia cater to diverse industries, including technology, healthcare, and finance.
What PR agencies do
Their duties can be wide-ranging, but here are some key responsibilities:
Strategic planning
PR agencies develop comprehensive plans to promote their clients’ brands, products, or services to target audiences. This includes identifying key messages and determining the most effective communication channels.
Media relations
Building and maintaining relationships with journalists and media outlets is essential for getting client coverage. PR agencies pitch stories, arrange interviews, and coordinate press releases to generate positive media coverage.
Crisis management
When a client faces a public relations crisis, such as a negative news story or a social media backlash, PR agencies mitigate damage to the client’s reputation.
They develop crisis communication strategies and handle media inquiries to control the narrative.
Content creation
PR agencies produce content, including press releases, blog posts, social media updates, and multimedia materials like videos and infographics.
The content engages audiences and conveys key messages about the client’s brand.
Event management
PR agencies plan and execute events to generate buzz and enhance their clients’ visibility. They handle various social events from press conferences to product launches, and corporate events.
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Top 20 PR agencies in Australia
These top PR agencies in Australia are renowned for their innovative approaches, unparalleled industry knowledge, and commitment to delivering exceptional client results.
1. Attractor Solutions
Attractor Solutions is a creative digital consultancy that makes brand stories come to life and pinpoints the unifying factors that influence audience behavior.
Compared to other PR agencies in Australia, it has customer relationship management (CRM) and systems integration. It has a digital-first approach that plans, buys, and optimizes clients’ campaigns.
2. Boost Media
Boost Media is dedicated to propelling brands to new heights on radio, television, digital, out-of-home, and print. Its products are Boost Live, Boost Virtual, Boost Target, and Boost Bespoke.
This PR agency also has an exclusive media advisory service for organizations.
3. Brave
Brave promotes flexibility as an independent communications agency with its philosophy: “Be in love with the questions, and the answers will follow.”.
It delivers SEO, design, web, branding, and content with efficient strategies for targeted success. It is the go-to agency for businesses seeking to make a lasting impact in the competitive market landscape.
4. Clixpert
Clixpert is the digital advertising agency clients prefer for a free website review. Furthermore, a client can avail of its Google Adwords, SEO, social media advertising, website development, and invalid or fraud clicks.
After SEO has failed, this company also introduced the Reverse SEO service for a fresh start in the digital world.
5. Digital Silk
Digital Silk has three offers to the public:
- Tailored branding strategies to drive engagement
- Effective marketing campaigns to generate growth
- Custom web design solutions to drive conversions
It focuses on custom websites, branding, and digital marketing solutions. Its mission is optimations for traffic, engagement, and conversion.
6. EP Agency
EP Agency is known for its tagline, “Inspire Emotion. Influence Behaviour.”
Clients contact this PR firm for corporate events, customer brand experiences, employee engagement, loyalty and rewards programs, government events, and virtual and hybrid events.
Committed to excellence and innovation, it is a trusted partner for brands seeking to enhance their presence and influence in the market.
7. Five by Five
Five by Five is a digital agency with SEO and web design services. This results-driven PR agency has delivered 3000 websites and 10,500 quality leads in the last 12 months.
It does not merely focus on the website’s aesthetics but on how desired results will come out of it. It is dedicated to doubling the clients’ website traffic and inquiries.
8. Havoc Digital
Havoc Digital advertises itself to clients who want increased visibility, ranking, visitors, and revenue with a specialty in SEO. Its workflow is as follows:
- Planning
- Research
- Optimizing
- Results
It puts importance on client collaboration in understanding its goals, target audience, and tailored digital marketing strategy.
9. Juggler Design
Juggler Design has a good reputation in logo design, graphic design, web design, and digital innovation. It puts a high value on talking with clients, visualizing, and creating.
It claims that its design team is both multi-skilled and multi-talented.
10. KCA Virtuality
KCA Virtuality’s set of services showcases digital public relations management, print and digital magazine features, digital marketing and social media management, and podcast marketing.
It is committed to real business results, quality work, and value to your business.
11. Leapfrogger
Leapfrogger has a proven track record of helping brands leap ahead in the market. It offers various services, including media relations, reputation management, and crisis communication.
Its team of seasoned professionals combines creativity with data-driven insights to deliver impactful campaigns that resonate with audiences.
12. Megaphone
Megaphone specializes in media relations, digital PR, and influencer marketing. It makes business growth possible through performance-led ad creatives, industry-leading optimizations, and intelligent data-driven testing.
Among its services, something new a client would hear about is TikTok marketing.
13. Mind Methods
Mind Methods lets clients pick if its experts will be seen as an outsourced marketing team or a team extension.
It mainly focuses on advertising campaigns, small business marketing, marketing consulting, digital and online marketing, creative and design, and brand and logo development.
Mind Methods puts value on messaging and vivid creative through design and content.
14. OKMG
OKMG describes itself as the next-generation digital marketing agency due to matching strategic thinking to impactful creative execution and integrated digital solutions.
Its two modes of engagement are project-basis and retainer (long-term partnerships).
OKMG’s tagline is “Born Creative. Raised Digital.”.
15. PurpleTree PR
PurpleTree PR prioritizes the success of small business owners with expertise in strategy, planning, public relations, digital and social, and even add-on services. Its goal is the affordability of telling a brand’s story.
Among the services it offers are press work, content development, promotional activities, and events.
16. SmartSites
SmartSites’ over 100 digital experts serve clients with web design, PPC advertising, organic SEO, email marketing, and social media. It is a leading digital marketing agency that has launched over 900 websites and generated $100M in client revenues.
Its website has a testimonials section filtered to what you want to know about them.
17. Sydney Digital Marketing Agency
Sydney Digital Marketing Agency can achieve higher sales turnover because of its comprehensive and customized digital marketing strategy.
Clients avail its services on Google ads, social media, SEO, email marketing, and marketing automation. This company labels its process into three steps:
- Flight plan (audit, discover, set up, and strategize)
- Lift-off (campaign launch and learning)
- Orbit (testing, optimizing, and adapting)
18. Thrive PR + Communications
Thrive PR + Communications has experts with decades of experience with PR, media, journalism, and digital marketing. These people build brand love, protect brand reputations, and create anything.
It has provided strategic corporate counsel across industries for more than twenty years.
19. White Label Club
White Label Club can expand your brand with its SEO services, social media management, PPC management, online reputation management, website SEO analysis, and website design.
It is your number 1 white label digital marketing solutions provider.
20. Wynne Digital
Wynne Digital’s services include consulting, SEO, paid social advertising, Google advertising, marketing automation, and audio advertising.
Specializing in brand building, media relations, and online reputation management, it helps businesses easily navigate the digital landscape.
Independent
