Jaycee De Guzman – Content Marketing Shifting to Better Technology

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Derek is joined today by Jaycee de Guzman of iPresence which is a digital marketing company. They will discuss Jaycee’s extended history in outsourcing and digital marketing services.

 

Summary

  • Jaycee is a computer scientist turned digital entrepreneur. His venture into the digital marketing business started back in 2001 as a freelance writer.
  • iPresence offers services to Philippine companies as well as companies across the world. Although, 98 percent of their clients are from the Western world.
  • This 2018 iPresence is planning to top the Philippine market by utilizing video content marketing. iPresence aims to raise awareness about the benefits of outsourcing.
  • Jaycee mentioned three major reasons why business owners should outsource to the Philippines;
    • Cost-effectiveness
    • Filipinos are hardworking people
    • Commitment and dedication
  • Jaycee discussed that he already had an outlook back in 2001 that outsourcing will be booming industry.
  • Jaycee mentioned that the Philippines has already overtaken India as the most sought-after country when it comes to outsourcing. One reason behind that is the Filipino people’s grasp of the English language.
  • iPresence started by offering content writing, then they eventually added services one by one.
  • When iPresence was just starting out, they offered discounted rates to attract new clients and client reviews.

 

Key Points

  • Based on research from 2018 until 2020 the content marketing style will start to shift from text-based content into video content.
  • According to Jaycee, majority of the Filipinos are visual people which is why iPresence chose video content marketing as an approach to top the Philippine market.
  • According to Jaycee, generally, a majority of their clients are open to the idea of outsourcing.
  • According to a survey conducted by Jaycee’s team, a staggering 92% of business owners would choose to outsource their digital marketing needs.

 

Resources

 

Transcript

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