Question Mark
Question Mark

Eileen Juan – The Value of Understanding the ‘Why’ of the Business

Today, we are joined by Eileen, founder and owner of The Picture Company. She will discuss how to lead with a vision and how you can get the best out of your employees.



  • Eileen’s interview process requires applicants to figure out if they have a sense of purpose or a sense of mission.
  • Many millennials argue that they do not know what their purpose in life is.
  • The first sales spiel that she heard from her employees was very item-driven, price-driven. After learning the ‘why’, the second sales spiel was totally different, it didn’t feel like hard selling and more like sharing something with clients


Key Points

  • The moment people understand the “why” of the business, it’s so much easier for them to also sell it to other people.
  • Frequent sessions with your staff can help improve on how they perform.
  • It is vital for managers and business owners to lead people with a vision.




Expand transcript

Suggested podcasts from OA

December 18, 2017

Derek is joined once again by Cliff Perez. Cliff is a seasoned outsourcing professional. Today, Derek will explore deeper into…

October 4, 2017

  Derek is joined by Paolo Villonco today and they will talk about Ignition. This is a 3-part episode so…

September 25, 2017

In this episode, Derek is joined again by Carmen Reyes. They will discuss in great depth and talk about the…

December 27, 2017

In this podcast, Derek is joined by Mike O’Hagan, Derek deep dives a little bit more into Mike’s very advanced…

James D. has submitted "3 free quotes"

Start Now

days ago.