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Outsourcing Digital Marketing & Content

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Why Outsource digital marketing and content


Outsourcing the digital marketing and content creation needs of your business is one of the best decisions you will ever make as a business owner. Hiring a third-party service provider not only allows you to focus on your own core competencies, but it would also save you time and costs by doing everything right the first time.


What is digital marketing?

It is unquestionable that running a business takes a lot of your precious time. This is especially true when handling a small-to-medium sized enterprise or a start-up company. Whether it is digital or traditional marketing, much time is needed when it comes to this aspect of the business, and new entrepreneurs most often fall into the trap of doing everything on their own. When you decide to outsource your digital and content marketing needs, you will get to experience the many benefits that come with it. You will also be able to avoid the pain of having to solely shoulder the burden of trying to get your business in front of your target audience. Always remember that a professional team can do all that for you without you spending too much time and money.

Digital marketing is the trend nowadays. A business without a website is most of the time considered as a fly-by-night operation. Your company will be able to grow more and expand more than you expect by leveraging on this type of marketing strategy. When it comes to digital marketing, content is king. Having appropriate and powerful content for your websites will make your business look even more professional. The right content puts forward your company as something that people can trust. It is not only about what your products and services are but, more importantly, how you are able to present your company’s strengths to your potential clients and customers.

Outsource or do it in-house?

Of course, you can always choose to come up with your website’s content on your own. But if you are not trained or well-equipped to create articles, videos, or any other copies that are highly-persuasive and attention-grabbing, then you may have a hard time drawing consumers to patronize your business. Professional digital and content marketers spent years specializing their craft, and you will be surprised how it will go a long way for your company if you hire them to do what they have been focusing on achieving; and that is to strategically place your business in front of your target audience for maximum profitability.

Outsourcing digital marketing

Working with experts allows you to receive outside opinions or suggestions about your business that you may not be able to consider otherwise. Sometimes, when you are looking or working too close to something, it is quite hard to see a project’s flaws and inadequacies. Having a third-party perspective on everything lets you see even the blind spots. Certainly, all of the final decisions will still be yours as outsourcers can only give you suggestions. Outsourcing digital and content marketing also allow you to ensure that you get a proper return on your investments. Since you have paid a third-party to do the work for you, you know that you are entitled to achieve results after a specified amount of time. Doing the marketing on your own is a risk since you are uncertain when or how you will recover what you have spent. These are only some of the reasons why you should outsource digital marketing and content. The costs of hiring third-party experts are truly well worth it than having to go through the headaches and pains of marketing without guaranteed results.

Digital marketing and content software and tools

Outsourcing suppliers utilise the best digital marketing and content tools on the market. Below are some of the core marketing tools, for the leaders in the field.

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Outsourced digital marketing and content jobs and roles

We outline some of the most commonly outsourced digital marketing and content roles.  The Philippines now offers some of the best digital marketing expertise and can be at a fraction of the cost to ‘Western’ equivalents.


Search Engine Optimization (SEO)

The SEO role covers a broad array of tasks and functions, including but not limited to web analytics, content creation, link building, keyword planning, and web marketing. The job also aims to provide you with organic SEO improvement and increased ROI in digital marketing and content investments. The role offers consistent and detailed keywords research and identification of specified and pre-agreed KPIs to be reported to you regularly. It also involves spotting deficiencies and other issues, and implementation of practical solutions with the awareness of the entire team. The service provider works with your company’s web developers and web marketing group to apply SEO recommendations accurately and promptly.

White Hat Strategy

White hat SEO ensures that all strategies, systems, and applications abide by Google’s standards. The service provider recognizes and reveals all black hat methods, fixes them in a timely manner, and educates the whole team about such unacceptable practices. The role offers an understanding of all your digital marketing and content objectives and translating them into strategies that improve your company’s SEO organically. Implements on-page SEO components, such as text structure, images, formatting, and tags, while ensuring that the webpage content remains organized and user-friendly. Similar to the standard SEO manager role, the job also does thorough keywords research and reports on pre-agreed KPIs regularly.

Link Building

Link building helps to upgrade your online profile by encouraging other websites to link to your website. The role works on creating high-quality, and sometimes viral, online content that provides a lot of value, making them natural link-worthy destinations. Link building ensures that links going to your own website appear on many online locations across a lot of niches. Online traffic monitoring and creation of strategies to improve your internet profile via promotions and social media marketing are also some of the tasks included. The role also involves building and development of genuine relationships with other online influencers to gain appropriate links for your site, resulting in a regular exchange of links.


Copywriting is perhaps one of the most important tasks in digital marketing as the copywriter’s words are essentially your company’s message to potential customers and other stakeholders. This role provides informative but intelligible content, ensuring that the company’s message is communicated as clear and simple as possible. Wordings are easily understood even by laymen, which prevents any miscommunication or misinterpretation. Copywriters are also aware that their content should be deemed by potential clients as if your company is speaking directly to them. Comprehensive knowledge of your company and the niche where it operates is therefore essential in order to compose words appropriate for your peers and patrons.

Creative Writing

Similar to copywriting, creative writing is also an important task in digital and content marketing as it directly influences the actions and decisions of your potential customers. Creative writers provide excellent overall writing skills to draft articles, guides, and whitepapers custom-curated for your target audience. They are flawless when it comes to spelling and grammar and have a deep understanding of the motives and aspirations of your specific target audience. The role provides outstanding research and organizational skills in order to communicate your company’s message to the public properly. Creative writers also initiate marketing drives that aim to attract traffic and subscribers to your website.

Product Descriptions

Product description writing is considered as part of creative writing as writers compose well-optimized articles to promote or describe a specific product or service. Writing product descriptions involves certain skills and much effort. Articles are unique and provide a lot of details for potential buyers to learn. Professional product description writers know and understand how to capture the attention of web consumers with their words, leading to more conversions and profits for your business. They know how to make your potential customers excited about the products and services you offer. Writers effectively enhance your brand image and identity, creating a distinct emotional bond with your customers.

Social Media Marketing

Social media marketing is an essential part of digital and content marketing. They offer you SEO knowledge, social media expertise, customer service capabilities, public relations services, and creative writing skills. The role offers proper use of social media to promote your products and services, news, developments, milestones, special contests, and other important announcements. Social media marketers keep your audience engaged while also building relationships with your industry’s influencers. Social media marketing helps to position your brand as something to trust and rely on, improving brand recognition. The role also provides management, moderation, and maintenance of all of your business’ social media profiles.

Content Marketing

Content marketing provides a strategy that focuses on producing valuable, consistent, and relevant content for your business’ websites and social media accounts. The purpose is to attract, retain, and build relationships with a distinctly identified target audience with the ultimate goal of pushing remunerative customer action. Much like creative writers, content writers have excellent spelling and grammar proficiencies needed to compose compelling copies. They also understand the aspirations and motivations of your target audience and capitalize on it to create optimized write-ups. Apart from the writing and content generation skills, this role also offers marketing expertise to make the most out of the content produced.

PPC Management

Pay-Per-Click (PPC) management role refers to the management of your business’ paid advertising programs. As its name suggests, PPC’s difference from SEO is that the traffic generated from it is paid while the latter is more organic in nature. In other words, the role’s focus is on managing your company’s Google or Bing Adwords and other paid social media ads accounts. PPC managers optimize the budget spent in this program to make every click matter. They make sure that clicks end up into conversions as it is meaningless to have a ton of internet traffic without earning anything from it. The role ensures that your ads appear in relevant keywords and website niches only, driving potential buyers to profitable action.

Content Moderation

Content moderation focuses on moderating your own created content as well as user-generated content, such as comments or messages in social media. They are responsible for monitoring and implementing a set of pre-agreed guidelines, making sure that they are being applied for the benefit of your company. They regulate inappropriate online content seen on your websites and social media accounts, initiating to take the necessary steps to block or avoid these users. The role’s function is important as it protects your genuine supporters and patrons from coming across malicious content when browsing your websites and social media accounts. They also interact with your audience as needed.

Blog Posting

Bloggers also offers writing, editing, posting and promoting services via blog posts. Bloggers pitch you the ideas, write upon your approval, and promote these posts to your audience. Blogs are valuable not only because they drive traffic to your website, but also because they reach out to your audience on a personal level. Blogs also improve your SEO, set your brand as an industry leader, and develop stakeholder relationships. Apart from the actual blog post creation and marketing, this role also provides hours of extensive research that is relevant to your niche. Bloggers need to stay updated on latest trends and standards of your industry in order to consistently produce valuable content for your audience.

Product Review

Product review writers provide in-depth review articles and buyer guides. They do extensive research about the features, benefits, and strengths of your products and services in order to compose the most compelling write-up. Much like all of the other writing roles, this role offers excellent spelling and grammar skills and an exceptional feel for your audience’s preferences and interests. The role provides an unbiased evaluation of your products and services, which helps improve customer loyalty and trust. Most of the time, product review writers need to use the product or experience the service themselves in order to create an authoritative review. These are often used by affiliate marketers for their own website.

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Widest range of outsourcing services

The Source Superstore offers the widest range of productised outsourcing services.  The Superstore offers incredible packages, supplied by some of the best companies in the industry and offer market-beating discounts.

Customer Service Packages

  • Helpdesk support
  • Inbound / outbound calls
  • Email / chat support
  • Account management
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Digital Marketing & Content

  • SEO srategy & delivery
  • PPC management
  • Link building
  • Content writing
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Finance & Accounting Packages

  • Bookkeeping
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Virtual Assistant & Administration

  • Inbox management
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  • Web & info research
  • Calendar management
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Lead Gen. & Sales Packages

  • Outbound calling
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  • Data scraping
  • Appointment setting
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Web & Mobile SW Development

  • Mobile app design
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  • CRM, ERP, SaaS
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IT Infra., Network & Support

  • Support ticket management
  • Remote network services
  • Desktop & application support
  • System administration
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Consultation & Proff. Services

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  • Enterprise outsourcing
  • Build-Operate-Transfer
  • Project management
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Simple pricing

The Source Superstore offers four pricing tiers for easy navigation and comparison. With the Superstore, you get a precise service, delivered within a distinct timeframe, for a clear price.

$199 $599 $1,299 $5,999
Great starter packs Deeper deliverables Done-for-you packages Advanced outsourcing insight
Save up to 30% Save up to 35% Serious savings Comprehensive deliverables
Huge range of services 1 month OA support 1 month OA support 3 months OA support
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Why outsource to the Philippines?

The Philippines is considered the ‘Swiss banking of outsourcing’.  The country has been outsourcing longer than any other nation, so it has incredible expertise in the area, plus it has incredible cultural alignment with the ‘West’, a very young and well educated population, and English is a native language.


Cheap Labor Costs

The number one reason why you should outsource to the Philippines is to save on cost. Cost of labor in the country is normally half of that in developed nations. Additionally, you get to avoid payments for office space, work equipment, human resource costs, legal costs, and some taxes. Despite all the savings, the quality of work remains high. An explanation for this is that the cost of living in the Philippines is lower than in developed countries. Save more than 70 percent of your total labor costs by outsourcing to the Philippines.

English Language Proficiency

Along with Filipino, English is one of the most-spoken languages in the Philippines. Filipino workers naturally have high English language proficiency, whether it be through written or verbal communications. Some have even developed natural-sounding American accents, while others have neutral accents, which make it almost impossible for customers to notice that they are talking to a foreigner. It is the primary competitive edge of the country over its neighboring nations and one of the reasons why you should outsource in the Philippines.

Excellent Education System

The Philippines has an excellent education system, giving the country a literacy rate of 95 percent. According to the ASEAN Briefing, around 450,000 Filipinos graduate from college each year. Scholarship grants provide access to higher education for less privileged Filipinos, allowing the country to produce highly skilled and knowledgeable workers. Some universities have even included BPO work preparation in their curriculum. Postgraduate education programs allow older employees who want to change careers to gain basic BPO skills.

New Generation Workers

The average age of Filipino workers is 23 years old. It means that most of them have grown up amidst the advent of the new technology. This is a great advantage for companies that rely mostly on modern technology. There are some workers who receive BPO training while they were still students, making them well-prepared to join the industry. This new generation of workers understands that the BPO industry is one of the best employment options right now. They accept every opportunity to do so, which resulted in a massive BPO talent pool.

Cultural Flexibility

Unlike in their competitor nations, the culture of the Philippines adapts well to Western countries. Hundreds of years of colonization by the Spaniards and Americans have made the country embrace Western culture naturally. English is one of the primary languages in the Philippines, while the political setup is very much alike with that of the West. It resulted in a government that fully supports the business process outsourcing industry. Indeed, outsourcing in the Philippines will not be too much of a trouble for any Western company.

Familiarity with Western Lifestyle

Filipinos are quite familiar with the Western culture and lifestyle. Not only are they fluent in speaking English, but Filipinos could also talk to anyone about the latest on politics, sports, movies, TV shows, and other pop-culture topics currently happening in the West. Filipinos are also avid user of western applications such as YouTube, Google and Facebook. This type of awareness to the current events in the West has become an advantage for outsourcers to the Philippines as there is an immediate rapport with a service provider.

Customer Service Oriented

One of the innate traits of Filipinos is being hospitable. They bring this attitude even to work, which makes them one of the most courteous and welcoming service providers in the world. They are respectful not only to customers but also to their superiors and colleagues. Filipinos are also cheerful by nature. They easily find the positive in any negative circumstance and can handle pressure situations with much poise. Filipino workers also have an excellent work ethic that makes them the ideal employees in the outsourcing industry.

Strong Government Support

The Philippine government has always been supportive of the BPO industry. One recent law that has been passed to reinforce the outsourcing industry is the Data Privacy Act of 2012, which improved the country’s security policies up to international standards. One of the main reasons why Western businesses have hesitated about outsourcing abroad is the involvement of sharing confidential data with third party service providers. The Data Privacy law managed to fix that uncertainty, making the Philippines a reliable outsourcing destination.

Improving Philippine Economy

Before the introduction of outsourcing in the Philippines, most Filipinos work as OFWs. At that time, the Philippine economy was highly reliant on OFW remittances. Many Filipinos still work abroad today, but the trend has slowed down because of the option the BPO industry had presented. It resulted in a huge improvement in the Philippine economy as outsourcing provides millions of jobs in the country. With more Filipinos opting to stay, the local economy has flourished, and Philippine small and medium-sized businesses reaped the benefits.

Reduction of Potential Legal Issues

A lot of corporations and their executives in developed nations have to take care of unnecessary lawsuits or complaints from their existing in-house employees. Some of these charges were even silly in nature. By outsourcing to the Philippines, these companies will be able to reduce these potential legal issues, as this would be totally on the shoulders of the service provider. Through outsourcing, you will no longer have to worry about in-house politics between employees as the BPO firm will already take care of their own workers.

Established Infrastructure

Because outsourcing in the Philippines came a little late, the country was able to learn from what did not work with the outsourcing models of the other nations that tried it first. This resulted in a more established and organized BPO infrastructure in the Philippines. The industry leaders had prepared topnotch BPO centers, facilities, utilities, and transportation setups for outsourcing even before the practice boomed. The Philippines has the capacity to provide better infrastructure options as compared to their global competitors.

Access to Latest Technology

The country’s BPO industry has made huge technological advances in the last few years. Philippine telecommunication and internet service firms, along with healthcare and airline services, have upgraded their infrastructures to accommodate the growing industry in the country. Outside support from global companies has also been coming in, providing access to the latest technology. As a result, BPO firms in the country have become Omni channel service providers that can offer email, social media, live vide and chat with their clients.

Using a BPO company vs. agency vs. Freelancer vs. Upwork


There are several different ways to get outsourced work done, and hiring a BPO company is just one of them. Another way to do it is to employ freelancers through an agency or directly hire an individual freelancer via his personal online site. These routes can be hard because you have to do a lot of research to find the best outsourcing websites and freelancers available.

However, there are also websites that make the search easier. Websites, such as Upwork, cater these individual and agency freelancers. These websites act as a marketplace that sign up individual and group freelancers all over the world. Companies who need to outsource portions of their operations can visit them and look for third-party service providers that could accomplish their requirements. Some of the most common outsourced jobs for individual freelancers are content writing, creative writing, product description and reviews, virtual assistance, and encoding.

If you want to work with an individual freelancer, then you can choose to do that. Working with an individual lets you have direct contact with the person when it comes to project development, project timeline, and payments. Workflow is easy with straightforward communications.

You can also choose to hire someone from an agency. Going this route means that you are given a contact person from the agency, and they will provide you with the staff that you need. Payments and complaints, if any, are coursed through the agency’s point person assigned to you.

The BPO company route may be slightly expensive than the other options, but you make up for those expenses with guaranteed returns. In BPO firms, you can be sure that you are working with highly-skilled professionals in their fields of expertise. Meanwhile, you are not certain about the skill level of your service provider when you hire a freelancer directly or via an agency.

Each outsourcing route has its own pros and cons, and so choosing the best option for your business depends entirely on the risk you are willing to take. The table below shows a comparison of these different outsourcing routes and some of their features.

  BPO Company Agency Freelancer Upwork
Verified Outsourcing Partner
Pricing Structure fixed varies varies varies
Redundancy yes varies none none
Quality Control yes varies none varies
Backup and Security yes varies none minimal
Trained and Skilled Professionals guaranteed varies uncertain uncertain
Equipment Reliability high moderate low low
Reasonable ROI guaranteed varies uncertain uncertain

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Comprehensive outsourcing vs. seat leasing vs. staff leasing


Seat leasing and staff leasing are two other forms of outsourcing. However, they are quite different from the comprehensive outsourcing offered by BPO companies.

Seat leasing means renting a workspace or “seat” for a fixed sum each month where your employee can work on his tasks. The best seat leasing providers can offer you warm seat leasing or cold seat leasing options. Warm seat means that the space lender will also provide you with the staff that will fulfill your requirements. In cold seat, you have to find your own employee and rent the space only. Seat leasing would be ideal for startup companies that do not have that much capital to hire regular employees. It is a cost-effective way of getting some of your operational tasks done while you focus on running or promoting your business. The temporary nature of seat leasing is also an advantage since you get to further grow the business before investing in actual office space and equipment.

On the other hand, staff leasing means that the outsourcing company will provide you a set number of employees for an agreed number of days. Basically, it is almost the same as BPO outsourcing, but the length of outsourcing time or contract is quite short.

Staff leasing allows you to gain the benefits of having skilled employees anytime you need them without going through the hassle of recruitment, payroll, benefits, and other human resource concerns. The best staff leasing companies already have a talent pool where they can pluck out the specific skilled worker that you need. You only need to approach the leasing company, inform them of your requirements, and they provide you with the right staff to accomplish your goals.

Comprehensive outsourcing, also called complete outsourcing, is much more all-encompassing in nature as compared to the previous two. The BPO company is hired to manage all of the processes and activities for a certain operational task you hired them for. All aspects of that specific task will be managed on your behalf, virtually eliminating your need to allot time and resources to it.

There is only a thin line differentiating comprehensive outsourcing from staff leasing. In simple terms, staff leasing companies provide you with manpower primarily while BPO firms help with operational processes and other tasks as well.

The table below shows the difference between comprehensive outsourcing, seat leasing, and staff leasing.

  Comprehensive Outsourcing Staff Leasing Seat Leasing
Manpower Guarantee yes yes n/a
Skilled and Experienced Workers Provision yes yes n/a
Recruitment and Training yes varies n/a
Payroll and Benefits Duties none varies n/a
Hiring or Contract Duration varies varies transient
Operational Support yes none none

Business roles to outsource

Outsourcing can be integrated into almost any business, in any business sector.  Virtually any business function that can be done from in front of a computer monitor, can be outsourced.  There are some more commonly outsourced roles though, and it might be wise to start with these roles first.  We outline some of those here:

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