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Outsourcing Lead Generation & Sales

Get best lead generation products & services

  • Up to 70% Savings
  • English Proficient
  • Confident and Pleasing
  • Expert Sales Process
  • Fast Lead Generation
  • Upselling Specialists
  • Closing Deals
  • Lead Developing
  • Appointment Setting
  • Experience Data Scraping
  • Affiliate Experts
  • Cold Calling

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Why Outsource lead generation and sales


Successful entrepreneurs know that for their business to grow, they need to take advantage of all available resources as long as it generates a positive bottom line. Knowledge is the key to weigh the pros and cons of outsourcing lead generation and sales.


What is lead generation?

Many business owners are hesitant to outsource because they think that it would be too intruding to their organization or that it might bring unnecessary expenses. The truth is, in today’s online world, you can enjoy reliable support without having to hire someone to stay in your office or treat them as a regular employee with all the perks and benefits. That is the beauty of outsourcing. You hire someone to do the job for you, and your relationship can stay online.

Outsource or do it in-house?

Meanwhile, some of the drawbacks of keeping lead generation and sales processes in-house are the uncertainty of reaching your goals in this area of your business. When you leave these functions to your existing employees, you take the risk of things being accomplished slowly or not getting done at all. There are so many reasons for your employees to do things inefficiently, such as they want to concentrate more on their core competencies, they are not experts when it comes to sales and lead generation, they are out on vacation leave or holiday, or just plain laziness.

Outsourcing lead generation and sales

Outsourcing guarantees you results because you pay for what you want to achieve. Because you hired a BPO firm, this third-party service provider is obligated to produce results. Not only will they gain a long-term relationship with you but also because you have a contract with them.

To help you better understand the benefits of outsourcing the lead generation and sales functions of your company, here are some more reasons why you should do so. Outsourcing will save you manpower and training costs that you would have otherwise spent by keeping things in-house. Imagine having to hire a new lead generation and sales team? If they become regular employees, then you will also have to shoulder the burden of extra taxes, additional employee bonuses, and added office space and equipment. Outsourcing negates all these costs because a BPO company already has the equipment and infrastructure plus skilled and trained workers to do the work for you.

As aforementioned, the right third-party service provider is already highly skilled and trained to accomplish the task. Hiring a trusted BPO firm with a proven track record enables your business to have expert guidance from people who already know how to succeed. It would be daunting for your existing staff to utilize a new sales tool or software for the first time without training. However, through outsourcing, your sales team would not only have the opportunity to focus on its primary work tasks, but they could also gradually learn the latest trends and technologies from your service provider for future reference. Outsourcing your lead generation and sales activity will allow your in-house staff to concentrate more on closing deals and developing long-term relationships with existing customers. With lead generation already out of their workload, your own sales team can now focus on market research and client satisfaction. Moreover, your marketing team will also benefit as they can focus more on building a stronger brand presence in your niche instead of helping out in getting leads.

Lead generation and sales software and tools

Outsourcing suppliers utilise the best lead generation and sales tools on the market. Below are some of the core sales tools, for the leaders in the field.

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Outsourced lead generation and sales jobs and roles

We outline some of the most commonly outsourced lead generation and sales roles.  The Philippines now offers some of the best sales expertise and can be at a fraction of the cost to ‘Western’ equivalents.



Telemarketing role involves identifying and cold-calling potential clients and customers, selecting their calls based on a predetermined database, directory, or listing. A telemarketer motivates former and prospective customers to buy your products and employ your services by using a pre-composed dialogue that tells the buyer all essential information.


Telesales is more focused on closing a deal with a buyer while telemarketing also includes promoting your company’s brand and reaching out to potential customers. A telesales representative also cold calls current and prospective buyers to offer your company’s products and services using a pre-composed script and calls are based on an encoded database.

Lead Generation

A lead generation specialist looks for, qualifies, and generates new leads to achieve the sales quotas for your business. This role performs market research, conducting consumer needs analysis to determine how your product or service can help potential buyers. They also create lists of potential prospects to be used by telemarketers and telesales representatives.

E-Commerce Sales

An e-commerce sales role is friendly, courteous, and knowledgeable about your company’s products and services. They utilize different channels of communication, including phone calls, live chats, video calls, SMS, and social media messaging. E-commerce sales reps establish sound relationships with existing and new customers, making sure that they get what they want.

Affiliate Sales

Affiliate selling is the process of partnering with one or several companies that will promote your business’ products and services for a commission. They are responsible for finding suitable business partners, making sure that they are trusted and relevant to your niche. Developing a plan on how to look for these potential partners and execute it as well.

Lead Development

A lead development representative identifies, develops, and qualifies both inbound and outbound customer interactions for opportunities to close deals. Lead development representatives sometimes act as the first contact of your company with customers. Thus, they should be able to explain the value of your products and services to new customers.

Appointment Setting

An appointment setter is responsible for reaching out to your business prospects and scheduling a sales call with them. They do not necessarily close deals with a client but instead provide hype and excitement before a sales representative talks to the customer. Thus, appointment setters are also highly knowledgeable about your products and services.

Cold Calling

Cold calling is an important part of lead generation and sales. Cold calling representatives are responsible for soliciting clients and customers to try your company’s products or services without them knowing about your business. During calls, they introduce your company’s products or services to a prospective buyer and help close a sale right then and there.


Upselling is a sales tactic that involves persuading a buyer to make another related purchase to try and increase the total sale made. Upselling agents are expert in this kind of strategy as they are highly knowledgeable of your company’s products and services. They know which products or services are related, thus can offer another one immediately after closing a sale.

Data Scraping

Data scraping is the process of extracting relevant data from the Internet. Typically, data extraction can be done by using a computer program operated by an end user. Data scraping can be screen scraping, web scraping, or report mining. The role involves any one or all of these functions to collect the necessary information needed to generate sales and leads.

Sales Representative

Sales representatives perform cost-benefit studies of current and prospective clients as well as develop long-lasting relationships with customers to guarantee continuous sales. They have the ability to market products and services because of their extensive knowledge of these offerings. There are also times when they perform cold-calling to reach out to prospective clients.

Account Manager

An account managers role is to build, develop and maintain positive business relationships with your company’s clients and customers. They are the mediator who stands between your customers and your business’ management team. Account managers ensure that all of your internal staff is able to deliver promptly what is promised to clients and provide feedback.

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Browse the widest range of productised outsourcing services. Easy purchase, best prices, clear deliverables, quality guaranteed, verified suppliers.

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Widest range of outsourcing services

The Source Superstore offers the widest range of productised outsourcing services.  The Superstore offers incredible packages, supplied by some of the best companies in the industry and offer market-beating discounts.

Customer Service Packages

  • Helpdesk support
  • Inbound / outbound calls
  • Email / chat support
  • Account management
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Digital Marketing & Content

  • SEO srategy & delivery
  • PPC management
  • Link building
  • Content writing
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Finance & Accounting Packages

  • Bookkeeping
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Virtual Assistant & Administration

  • Inbox management
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  • Web & info research
  • Calendar management
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Lead Gen. & Sales Packages

  • Outbound calling
  • Telemarketing
  • Data scraping
  • Appointment setting
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Web & Mobile SW Development

  • Mobile app design
  • Web design & build
  • Custom software
  • CRM, ERP, SaaS
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IT Infra., Network & Support

  • Support ticket management
  • Remote network services
  • Desktop & application support
  • System administration
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Consultation & Proff. Services

  • Outsourcing consultation
  • Enterprise outsourcing
  • Build-Operate-Transfer
  • Project management
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Simple pricing

The Source Superstore offers four pricing tiers for easy navigation and comparison. With the Superstore, you get a precise service, delivered within a distinct timeframe, for a clear price.

$199 $599 $1,299 $5,999
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Save up to 30% Save up to 35% Serious savings Comprehensive deliverables
Huge range of services 1 month OA support 1 month OA support 3 months OA support
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Why outsource to the Philippines?

The Philippines is considered the ‘Swiss banking of outsourcing’.  The country has been outsourcing longer than any other nation, so it has incredible expertise in the area, plus it has incredible cultural alignment with the ‘West’, a very young and well educated population, and English is a native language.


Cheap Labor Costs

The number one reason why you should outsource to the Philippines is to save on cost. Cost of labor in the country is normally half of that in developed nations. Additionally, you get to avoid payments for office space, work equipment, human resource costs, legal costs, and some taxes. Despite all the savings, the quality of work remains high. An explanation for this is that the cost of living in the Philippines is lower than in developed countries. Save more than 70 percent of your total labor costs by outsourcing to the Philippines.

English Language Proficiency

Along with Filipino, English is one of the most-spoken languages in the Philippines. Filipino workers naturally have high English language proficiency, whether it be through written or verbal communications. Some have even developed natural-sounding American accents, while others have neutral accents, which make it almost impossible for customers to notice that they are talking to a foreigner. It is the primary competitive edge of the country over its neighboring nations and one of the reasons why you should outsource in the Philippines.

Excellent Education System

The Philippines has an excellent education system, giving the country a literacy rate of 95 percent. According to the ASEAN Briefing, around 450,000 Filipinos graduate from college each year. Scholarship grants provide access to higher education for less privileged Filipinos, allowing the country to produce highly skilled and knowledgeable workers. Some universities have even included BPO work preparation in their curriculum. Postgraduate education programs allow older employees who want to change careers to gain basic BPO skills.

New Generation Workers

The average age of Filipino workers is 23 years old. It means that most of them have grown up amidst the advent of the new technology. This is a great advantage for companies that rely mostly on modern technology. There are some workers who receive BPO training while they were still students, making them well-prepared to join the industry. This new generation of workers understands that the BPO industry is one of the best employment options right now. They accept every opportunity to do so, which resulted in a massive BPO talent pool.

Cultural Flexibility

Unlike in their competitor nations, the culture of the Philippines adapts well to Western countries. Hundreds of years of colonization by the Spaniards and Americans have made the country embrace Western culture naturally. English is one of the primary languages in the Philippines, while the political setup is very much alike with that of the West. It resulted in a government that fully supports the business process outsourcing industry. Indeed, outsourcing in the Philippines will not be too much of a trouble for any Western company.

Familiarity with Western Lifestyle

Filipinos are quite familiar with the Western culture and lifestyle. Not only are they fluent in speaking English, but Filipinos could also talk to anyone about the latest on politics, sports, movies, TV shows, and other pop-culture topics currently happening in the West. Filipinos are also avid user of western applications such as YouTube, Google and Facebook. This type of awareness to the current events in the West has become an advantage for outsourcers to the Philippines as there is an immediate rapport with a service provider.

Customer Service Oriented

One of the innate traits of Filipinos is being hospitable. They bring this attitude even to work, which makes them one of the most courteous and welcoming service providers in the world. They are respectful not only to customers but also to their superiors and colleagues. Filipinos are also cheerful by nature. They easily find the positive in any negative circumstance and can handle pressure situations with much poise. Filipino workers also have an excellent work ethic that makes them the ideal employees in the outsourcing industry.

Strong Government Support

The Philippine government has always been supportive of the BPO industry. One recent law that has been passed to reinforce the outsourcing industry is the Data Privacy Act of 2012, which improved the country’s security policies up to international standards. One of the main reasons why Western businesses have hesitated about outsourcing abroad is the involvement of sharing confidential data with third party service providers. The Data Privacy law managed to fix that uncertainty, making the Philippines a reliable outsourcing destination.

Improving Philippine Economy

Before the introduction of outsourcing in the Philippines, most Filipinos work as OFWs. At that time, the Philippine economy was highly reliant on OFW remittances. Many Filipinos still work abroad today, but the trend has slowed down because of the option the BPO industry had presented. It resulted in a huge improvement in the Philippine economy as outsourcing provides millions of jobs in the country. With more Filipinos opting to stay, the local economy has flourished, and Philippine small and medium-sized businesses reaped the benefits.

Reduction of Potential Legal Issues

A lot of corporations and their executives in developed nations have to take care of unnecessary lawsuits or complaints from their existing in-house employees. Some of these charges were even silly in nature. By outsourcing to the Philippines, these companies will be able to reduce these potential legal issues, as this would be totally on the shoulders of the service provider. Through outsourcing, you will no longer have to worry about in-house politics between employees as the BPO firm will already take care of their own workers.

Established Infrastructure

Because outsourcing in the Philippines came a little late, the country was able to learn from what did not work with the outsourcing models of the other nations that tried it first. This resulted in a more established and organized BPO infrastructure in the Philippines. The industry leaders had prepared topnotch BPO centers, facilities, utilities, and transportation setups for outsourcing even before the practice boomed. The Philippines has the capacity to provide better infrastructure options as compared to their global competitors.

Access to Latest Technology

The country’s BPO industry has made huge technological advances in the last few years. Philippine telecommunication and internet service firms, along with healthcare and airline services, have upgraded their infrastructures to accommodate the growing industry in the country. Outside support from global companies has also been coming in, providing access to the latest technology. As a result, BPO firms in the country have become Omni channel service providers that can offer email, social media, live vide and chat with their clients.

Using a BPO company vs. agency vs. Freelancer vs. Upwork


There are several different ways to get outsourced work done, and hiring a BPO company is just one of them. Another way to do it is to employ freelancers through an agency or directly hire an individual freelancer via his personal online site. These routes can be hard because you have to do a lot of research to find the best outsourcing websites and freelancers available.

However, there are also websites that make the search easier. Websites, such as Upwork, cater these individual and agency freelancers. These websites act as a marketplace that sign up individual and group freelancers all over the world. Companies who need to outsource portions of their operations can visit them and look for third-party service providers that could accomplish their requirements. Some of the most common outsourced jobs for individual freelancers are content writing, creative writing, product description and reviews, virtual assistance, and encoding.

If you want to work with an individual freelancer, then you can choose to do that. Working with an individual lets you have direct contact with the person when it comes to project development, project timeline, and payments. Workflow is easy with straightforward communications.

You can also choose to hire someone from an agency. Going this route means that you are given a contact person from the agency, and they will provide you with the staff that you need. Payments and complaints, if any, are coursed through the agency’s point person assigned to you.

The BPO company route may be slightly expensive than the other options, but you make up for those expenses with guaranteed returns. In BPO firms, you can be sure that you are working with highly-skilled professionals in their fields of expertise. Meanwhile, you are not certain about the skill level of your service provider when you hire a freelancer directly or via an agency.

Each outsourcing route has its own pros and cons, and so choosing the best option for your business depends entirely on the risk you are willing to take. The table below shows a comparison of these different outsourcing routes and some of their features.

  BPO Company Agency Freelancer Upwork
Verified Outsourcing Partner
Pricing Structure fixed varies varies varies
Redundancy yes varies none none
Quality Control yes varies none varies
Backup and Security yes varies none minimal
Trained and Skilled Professionals guaranteed varies uncertain uncertain
Equipment Reliability high moderate low low
Reasonable ROI guaranteed varies uncertain uncertain

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Comprehensive outsourcing vs. seat leasing vs. staff leasing


Seat leasing and staff leasing are two other forms of outsourcing. However, they are quite different from the comprehensive outsourcing offered by BPO companies.

Seat leasing means renting a workspace or “seat” for a fixed sum each month where your employee can work on his tasks. The best seat leasing providers can offer you warm seat leasing or cold seat leasing options. Warm seat means that the space lender will also provide you with the staff that will fulfill your requirements. In cold seat, you have to find your own employee and rent the space only. Seat leasing would be ideal for startup companies that do not have that much capital to hire regular employees. It is a cost-effective way of getting some of your operational tasks done while you focus on running or promoting your business. The temporary nature of seat leasing is also an advantage since you get to further grow the business before investing in actual office space and equipment.

On the other hand, staff leasing means that the outsourcing company will provide you a set number of employees for an agreed number of days. Basically, it is almost the same as BPO outsourcing, but the length of outsourcing time or contract is quite short.

Staff leasing allows you to gain the benefits of having skilled employees anytime you need them without going through the hassle of recruitment, payroll, benefits, and other human resource concerns. The best staff leasing companies already have a talent pool where they can pluck out the specific skilled worker that you need. You only need to approach the leasing company, inform them of your requirements, and they provide you with the right staff to accomplish your goals.

Comprehensive outsourcing, also called complete outsourcing, is much more all-encompassing in nature as compared to the previous two. The BPO company is hired to manage all of the processes and activities for a certain operational task you hired them for. All aspects of that specific task will be managed on your behalf, virtually eliminating your need to allot time and resources to it.

There is only a thin line differentiating comprehensive outsourcing from staff leasing. In simple terms, staff leasing companies provide you with manpower primarily while BPO firms help with operational processes and other tasks as well.

The table below shows the difference between comprehensive outsourcing, seat leasing, and staff leasing.

  Comprehensive Outsourcing Staff Leasing Seat Leasing
Manpower Guarantee yes yes n/a
Skilled and Experienced Workers Provision yes yes n/a
Recruitment and Training yes varies n/a
Payroll and Benefits Duties none varies n/a
Hiring or Contract Duration varies varies transient
Operational Support yes none none

Business roles to outsource

Outsourcing can be integrated into almost any business, in any business sector.  Virtually any business function that can be done from in front of a computer monitor, can be outsourced.  There are some more commonly outsourced roles though, and it might be wise to start with these roles first.  We outline some of those here:

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